Guys, Here’s Why You Should Be Using An Eye Serum

The bags under my eyes are Prada.

Eyes may be the window to the soul, but what’s under them tells the real story. The skin around your eyes can be up to ten times thinner than the skin on the rest of your face, making it the first place men show signs of ageing. Whether it’s dark circles under your eyes from an all-nighter, smile lines or fine lines beside them, puffiness after a night on the town, or just general dullness, the skin surrounding your eyes is one of the key indicators of age and fatigue. Enter, eye serum.

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What is an eye serum?

Like the serums you use on the rest of your face, eye serums are lightweight formulas that deliver potent ingredients to the skin. This allows them to target specific skincare concerns around the eye area, like sallow skin, dryness, puffiness, fine lines, and wrinkles. 

Why should I use an eye serum instead of an eye cream?

While both eye creams and serums are beneficial for the skin, the lightweight nature of eye serums allows them to penetrate the skin more deeply than creams. Plus, they’re more easily absorbed into the skin, so there’s no pesky residue left behind.  

How do I incorporate eye serum into my skincare routine?

You should apply your eye serum after cleansing and toning, in your day and nighttime skincare routine. Use your ring finger to gently massage the serum into your under eye area, before dabbing a little on the lids. Follow up with any other facial serums, moisturiser, and sunscreen (during the day).

The best eye serums for men

Here are the best eye serums for every skincare concern. 

1. Jurlique Herbal Recovery Eye Serum

jurlique eye serum

Designed to energise and wake up bleary, tired eyes, Jurlique Herbal Recovery Eye Serum harnesses the benefits of viola tricolour, Japanese cedar bud, and yarrow extracts to hydrate and replenish moisture and reduce signs of fatigue. 

Best for: tired, dry skin, environmental protection

2. The Ordinary Caffeine Solution 5% + EGCG

the ordinary caffeine eye serum

If the bags under your eyes are large enough to warrant a checked baggage fee, you’ll need a caffeine serum. The Ordinary Caffeine Solution 5% + EGCG combines caffeine with Epigallocatechin Gallatyl Glucoside (EGCG) extract from green tea to reduce the appearance of dark under eyes and puffiness. 

Best for: dark circles, tired skin, puffiness

3. Enbacci Age Revitalising Eye Defence

enbacci eye defence serum

Enriched with vitamin and mineral-rich apple stem cells, this eye serum works to rehydrate the eye area and promote moisture retention. Antioxidants from apple stem cells repair environmental related damage, while preventing further skin cell breakdown. Lanolin and sunflower oil help provide moisture and improve the appearance of wrinkles and fine lines.

Best for: dry, ageing, dull skin, environmental protection

4. Hylamide SubQ Eyes

hylamide subq eyes

This potent eye serum combines peptides and plant saccharides with active technologies to improve the skin quality around the eyes. A peptide complex improves the appearance of fine lines and wrinkles and bioactive flavonoid glucoside reduces the appearance of puffiness and dark circles under the eyes. 

Best for: dark circles, ageing skin, puffiness

5. Ole Henriksen Banana Bright Eye Crème

ole henriksen banana bright eye creme

Yes, technically an eye cream, but it’s light enough that we’re happy to include it. Ole Henriksen Banana Bright Eye Crème is a lightweight, cream textured formula that combines high-strength vitamin C with the brightening properties of banana powder (favoured by makeup artists for its ability to brighten and colour correct) to target signs of ageing, firm the skin, and improve the appearance of dark circles.

Best for: dark circles, dull skin

6. Boost Lab Eye Reset Serum

boost lab eye reset eye serum

A potent blend of peptides, vitamin B5, hyaluronic acid, and an energising blend work to improve hydration, reduce wrinkles and fine lines around the eye contour, improve puffy eye bags, and protect against oxidative stress. 

Best for: tried, ageing skin, dark circles, puffiness


Words by Theo Rosen
Feature image by Mario Sorrenti for Vogue Hommes