Agent Provocateur Launches All Hours, An Everyday Basics Lingerie Collection

Swapping suspenders for seamless.

British luxury lingerie brand Agent Provocateur has expanded its offerings, with the launch of an extended-sizing lingerie collection. Titled ‘All Hours’, the collection is more pared-back than Agent Provocateur’s usual style, catering for a time where people are putting comfort first and opting for seamless underwear and sweats over garters and suspenders. 

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Crafted to support the body and lay flat underneath clothing, the styles come in an A to G in cup size and UK 1 to 6 in bottom size. Rather than their traditional silk and lace, the All Hours collection is crafted from stretch tulle and microfibre, placing comfort as a priority. With five styles in the range (each named after a Jackie Collins character; think names like Lucky, Paige, and Ginah), All Hours is designed to fill the gaps in your underwear drawer. 

“It’s been something that I really always wanted to do anyway,” said Sarah Sutton, creative director at Agent Provocateur, of the collection. “I’ve got lots of lingerie to wear, but my life is really on the go; like my wardrobe, I need my underwear to take me from A to B.”

The All Hours collection is available to shop on the Agent Provocateur webstore


Words by AR Staff