versace dylan blue dylan turquoise hailey beiber bella hadid

Bella Hadid And Hailey Bieber Star In Versace’s Steamy New Fragrance Campaign

Not sure if this counts as essential travel.

While a summer in Europe has been off the cards for us mere mortals this year, models Bella Hadid and Hailey Bieber took to a sun-drenched island off the coast of Sardinia in June to film a new fragrance campaign for Versace Dylan Blue and Dylan Turquoise pour femme. Please excuse us if we sound a tad bitter (we are).

versace dylan blue dylan turquoise hailey beiber bella hadid

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“A joyful dose of escapism, the campaign transports us to an idyllic depiction of the Versace beach universe inhabited by glamourous personifications of the fragrance,” said Versace.

versace dylan blue dylan turquoise hailey beiber bella hadid

Shot by Harley Weir, the campaign launched yesterday and sees Hadid and Beiber lounging around on a private island in sizzling hot weather, surrounded by glistening waters and fellow aesthetically pleasing models kitted out in Versace’s signature baroque prints, chunky gold jewellery, colourful skimpy pieces, and wet-look hair.

The Dylan Blue and Dylan Turquoise fragrances will be available in Myer and David Jones next month, however for now, Versace does its job of providing us with a hit of escapism; something we could all use right now. Check out the (slightly motion sickness inducing) campaign below.


Words by AR Staff