Hiking Is About To Get A Lot More High Fash With Gucci x The North Face Collab
The Gucci Face?
With collaborations with the likes of Supreme, COMME des GARÇONS, Maison Margiela, Junya Watanabe, and Sacai, American outdoor brand The North Face is no stranger to the world of high fashion. Though technical wear and high fashion might seem like an unlikely coupling, luxury fashion houses like Prada and Balenciaga have been deriving inspiration from technical gear of late, while Italian fashion house Moncler has skiwear and sportswear written into their brand identity. With that in mind, the announcement of a collaboration between The North Face and Italian fashion house Gucci – posted to the latter’s TikTok and Instagram – seemed only natural.
The announcement marks Gucci’s first collaboration under creative director Alessandro Michele’s tenure. The luxury Italian fashion house has previously put their signature spin on hiking boots and has recently taken steps towards a more sustainable future, making the collaboration with environmentally-minded outdoor label The North Face an apt one.
Gucci and The North Face have released a few short clips, featuring a boating flag with a collaborative logo set amongst a scenic lake and mountain landscape. Though the particulars of the collab remain unknown, we look forward to seeing what the resultant collection looks like.