Like many of us over the past year, German luxury fashion house Hugo Boss has taken a more laid back turn, creating a capsule collection of casualwear with American sportswear brand Russell Athletic.
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“Casualization is an important element in our BOSS collections, so it’s the perfect time to partner with a pioneer in this field,” says Ingo Wilts, Chief Brand Officer at Hugo Boss, of the collaboration. “Russell Athletic invented the sweatshirt almost 100 years ago, and it has been a great experience to work with a brand that has such a heritage and expertise in sportswear.”
Melding the impeccable tailoring and luxury materials Hugo Boss is known for with the sportswear heritage and retro feel of Russell Athletic, the two seemingly divergent brands come together to offer a sharper, more elevated take on athleisure that’s equal parts wearable as it is nostalgic.
Complete with a co-branded logo, the BOSS x Russell Athletic collaboration features tailored styles like blazers and shirts, tonal trousers and shorts that blend sportswear materials with luxury tailoring, as well as casual shirt jackets, sneakers, hoodies, and t-shirts. Joining them is a lineup of accessories like caps, bucket hats, beanies, and bags.
Words by AR Staff
