For almost a century, white diamonds have monopolised the bridal jewellery industry. In 1948, leading diamond company De Beers launched an ad campaign bearing the universally recognisable slogan ‘a diamond is forever’. The tagline is used by De Beers to this day and changed the course of the jewellery industry forever. Since then, white diamonds have been inextricably linked to engagements. While many millennials are shifting away from white diamonds in favour of vibrant gemstones like emeralds, rubies, and sapphires, or opting to do away with a stone altogether, we propose a happy medium; pink diamonds.
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Pink diamonds first came into our collective consciousness when Ben Affleck proposed to Jennifer Lopez with a 6.1-carat pink diamond ring worth $2.1million in 2002, and have been a covetable commodity since. A primarily Australian export, the majority of the world’s pink diamonds come from the Argyle mine. Located in Western Australia, the Argyle mine was discovered in 1985 and ceases production in November this year, making each pink diamond a distinctive luxury.
Argyle Pink Diamonds postulate a solution for those seeking a unique yet timeless alternative to traditional white diamonds. Unlike their white counterparts, pink diamonds aren’t graded on the 4Cs (cut, clarity, carat, and colour). Instead, pink diamonds are graded based on where they fall on the colour spectrum, with the hue, saturation, and tone used to determine their value.
Australian, family-owned jeweller Musson are one of a select few companies worldwide chosen to sell Argyle Pink Diamonds. “Each Pink Diamond will become a part of history and we are profoundly aware of our responsibility to make them as extraordinary as possible,” says Musson creative director, Olivar Musson.
In a time when everything is mass-produced, bespoke jewellery has never been more alluring. One-of-a-kind pieces are something Musson specialise in, combining rare gems with precious metals to create jewellery that speaks to the unique nature of each relationship.
While the rarity of Argyle Pink Diamonds makes it difficult to acquire a massive stone à la Affleck and Lopez, strategic ring settings make it possible for your pink diamond to shine. “I endeavour to ensure the diamond is the hero of the piece and is set in such a way that it can be viewed and enjoyed from multiple angles,” says Olivar Musson. “I love incorporating rose gold in my Pink diamond designs. Rose gold has a luxurious warmth to it and complements the hue of the Argyle Pink Diamond beautifully. It also has the added benefit of making the diamonds appear deeper in colour and larger in size.”
For a ring that’s simultaneously elegant and unconventional, there’s the option to play around with other gemstones. “I have a lot of fun mixing pink diamonds with other gems,” Musson tells us. “They complement vibrant blue sapphires and verdant green emeralds perfectly.”
And you’ll be pleased to know that as a 10 on the Mohs scale of mineral hardness, pink diamonds are also forever. Just not for everyone.
Words by T. Angel
