Relaunched in late 2019, Baby Phat was one of the key defining brands of the noughties. Now, founder and model Kimora Lee Simmons has released a new drop for Baby Phat, marking the label’s first jewellery collection since its relaunch.
You’ll also enjoy:
Coach Goes Y2K With Paris Hilton To Reintroduce The Iconic ‘90s Swinger Bag
Juicy Couture SS21 Gets Noughties With A Velour Laden Y2K-Inspired Campaign
Tommy Jeans Fall 2020 Taps Into The Nostalgic Zeitgeist Of This Year
Simmons, along with her daughters Ming and Aoki Lee Simmons have unveiled the accessories capsule, which consists of four gold vermeil and cubic zirconia encrusted pieces; a pendant, choke, drop earrings, and hoops, which feature Baby Phat’s signature kitty logo or written script branding.
“Jewellery was always iconic for Baby Phat, and our fans have been begging for us to bring back the jewellery since we relaunched two years ago,” said Kimora of the launch. “We hear you! Ming, Aoki and I designed this first drop to be the quickest way to add a little glam and attitude to your look – whether you’re WFH in a tracksuit, or headed to a night out.”
The collection is available to shop on the Baby Phat webstore.
Words by Theo Rosen
