Finding glamour in the power of opposites, Jimmy Choo SS21 combines natural materials with techno fabrics, revels in colour clashes, and makes a case for daytime pearls.
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“This is a collection born out of reflection that sums up what we do best; honouring our DNA. It is confident, glamorous and daring,” said Sandra Choi, Jimmy Choo creative director of the collection. “I wanted to celebrate where we came from and to assert what we mean not to our woman but to our women.”
Titled ‘Springtime in Paris’, the Jimmy Choo campaign stars French artist and model Sharon Alexie, captured by Tim Elkaim. Shot in Paris, the campaign sees Alexie take to the streets, clad in new Jimmy Choo silhouettes.
Tortoiseshell features on heels, flats, and clutches, while mules are given a tough update with the addition of silver studs. Mustard and black block stripes meet on a boot, while eye-catching satin never fails to bring elegance and glamour to heels and flats.
Check out the Springtime in Paris campaign below. The Jimmy Choo SS21 collection is available to shop on the Jimmy Choo webstore.
Words by Theo Rosen
