Get that lipstick phone out and call your friends – Juicy Couture is back. While we probably could do without the unforgivable nature of low rise denim, it’s 2021 and the past year has shown us the value of a good tracksuit. With tacky-chic, colourful, bedazzled Y2K style enjoying a surge in popularity, the Juicy Couture SS21 offering comes at a good time.
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As one of the main fashion players of the era, Juicy Couture has relaunched, with their SS21 collection managing to celebrate tap into nostalgia and celebrate their most popular pieces, while offering a fresh take on their signature styles. Naturally, their velour tracksuits (completely with rhinestone ‘Juicy’ embellishments) take centre stage, however, they’re joined by other key 2000s pieces; think one shoulder tops, sleeveless hoodie dresses, a surplus of zebra print, and glittery crop tops. Joining them are pieces that blend contemporary with nostalgic, like all-over logo tracksuits and sheer tops, and tie-dye sets.
The Juicy Couture SS21 collection also includes pastel blue and pink logo laden handbags, as well as statement branded jewellery.
The collection is available to shop on the UK webstore now. Check out the campaign below.
Words by Esmé Duggan
