A traditional approach to contemporary sexiness shines through in Muger SS21, which seems to seamlessly pick up where Thierry Mugler left off in the ‘90s. Mugler creative director Casey Cadwallader has taken a see-now-buy-now approach to Mugler SS21, showcasing the collection in a futuristic video and making it available to shop instantly.
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“There’s an immediacy to fashion now. And fashion is about a seduction, it’s about you seeing something and going, ‘Oh man, that is something I really want to have’,” Cadawallader tells i-D magazine. “To me, it just makes more sense that you should be able to have it right then if you want.”
The Muger SS21 video sees the modelling greats of this era – Bella Hadid, Alek Wek, Irina Shayk, and Soo Joo Park – join some of the key cultural voices of today – Hunter Schafer, Dominique Jackson, Patia Borja, and Kembra Pfahler – in a gravity-defying short film in which models walk backwards and launch themselves into the air.
While the cast lineup is more diverse and the method of showcasing utilises modern technology, the collection itself is signature Mugler. Sheer bodysuits in nylon and mesh highlight the contours of their wearers, sharp masculine tailoring meets classic Muger slinkiness in the form of blazers with cut-out tulle panels, and sculptural pieces feature sexy skin-revealing cut-outs across the collection.
Proving that the streamlined contouring and architectural tailoring Mugler was known for in the ‘90s continues to translate well into the increasingly diverse notions of beauty today, Mugler SS21 is for those who know what they want and want it now.
The collection is available on the Mugler webstore.
Words by Esmé Duggan
