When it comes to beauty and sartorial trailblazers of the moment, there’s no denying the impact of K-pop girl group Blackpink. Equally known for her musical prowess as well as her affinity for high fashion, Blackpink member Rosé Park is amongst the most idolised women in the industry today.
So, it’s only natural she should join forces with instantly recognisable luxury jeweller Tiffany & Co. as the brand’s newest global ambassador. Rosé will debut her new role in the 2021 Tiffany HardWear digital campaign.
“I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says Rosé Park of her ambassadorship. “I am very honoured and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”
Initially launched in 2017, Tiffany HardWear is based on an archival Tiffany & Co. bracelet from 1971 and is inspired by the unique energy and distinct edge of New York City. The latest campaign showcases the collection’s gauge links and industrial shapes, playing with tension, proportion, and balance.
Chosen by Tiffany for her bold personality and contemporary style influence, Rosé wears the collection’s graphic 18k yellow and rose gold links accented with pavé diamonds.
Words by AR Staff
