Simon Porte Jacquemus has been steadily growing the world of his eponymous brand over the past year or so. From a VanMoof bike and talks of a beauty brand to a sold out CBD RTD beverage, the Jacquemus realm extends far beyond mere attire. Now, the French luxury fashion label is taking a leaf out of The Row’s book and delving into childrenswear.
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For the second year running, Jacquemus has dropped a holiday Pink Collection. The collection comprises womenswear, menswear, childrenswear, and objects; the latter includes highlights like Christmas baubles, a plush crab toy, a bicycle, and pink glass egg cups. Both the menswear and womenswear offerings see signature silhouettes of the brand reimagined in fuschia, with standout pieces being silk pyjama sets, oversized scarves, and a fluffy half-zip sweater.
The childrenswear takes the comfy and cosy route, with a small selection of beige and pink t-shirts, hoodies, and bucket hats. The aforementioned plush crab toy also features. To promote the second Pink Collection, the label enlisted some adorably tiny models who don both the children’s and adult’s collections (kids in ridiculously oversized clothing is always cute, right?).
The Pink Collection is available to shop via the Jacquemus webstore.
Words by Arabella Johnson
