In a saturated market, the concept of luxury is taking on new meaning. Luxury online menswear retailer Mr Porter is proposing true luxury lies in conscious consumption and diversity in choice with the launch of Small World. A group comprising 33 independent global brands selected based on their skilled craftsmanship, support of regional artisans, or use of recycled and low-impact materials, Small World strives to celebrate craftsmanship, responsibly made products, and local communities in a thoughtful manner. Launching with over 350 products, Small World spans ready-to-wear, footwear, accessories, luxury watches, grooming, and homeware.
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Proving that eco-conscious purchases no longer have to translate to thrift shopping, Small World brings together a diverse array of brands from as far as Bali, Mexico, Tibet, and Nigeria, as well as those supporting artisanal crafts in the US, UK, France, India, Japan, and Portugal, housing them all under the same (digital) roof. New additions to Mr Porter include Portuguese Flannel, Blackhorse Lane Ateliers, Double Eleven, and True Tribe, while pre-existing Mr Porter brands receiving Small World recognition include Emma Willis, Tata Harper, George Cleverly, and Laboratory Perfumes.
“We are delighted to launch Small World and champion its diverse range of brands, all of which have an incredible story to tell and a distinct craft sensibility to imbue within MR PORTER’s greater offering,” said Sam Kershaw, buying director at Mr Porter. “The launch, along with The Craftsmanship Code, is very much in line with our 10th anniversary focuses of discovery, inclusivity, craftsmanship and community, and we aimed to seek out and spotlight distinct product stories from some of our more established global brands through to nurturing smaller artisanal partners that are creating world-class product in time-honoured ways.”
Each Small World brand slots into the aforementioned Craftsmanship Code, a newly launched section on the Mr Porter site dedicated to highlighting products made by brands making a positive contribution to their communities and operating with environmental and social considerations in mind.
Words by AR Staff
