Zegna has released a new campaign for its SS23 collection, which focuses on luxury leisurewear designed with the post-pandemic man in mind. Catering to relaxed dress codes across the workforce as well as the need for wardrobes to seamlessly flit from work to play, Zegna SS23 focuses on luxurious leisurewear with an understated yet sophisticated tone.
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Soft knitwear sits underneath Zegna’s signature chore jackets and overshirts, with the brand’s Oasi Cashmere central to the collection. Located in Northern Italy, Ermenegildo Zegna, founder of his eponymous label, created Oasi Zegna as a way to give back to the community. Located on a formerly barren mountainside, the sprawling green landscape of Oasi Zegna spans over 100km² and represents its founder’s desire to promote harmony between past and present, and man, machine, and nature.
Oasi Cashmere is in line with Zegna’s commitment to ensure all cashmere fibres used in its collections will be fully traceable by 2024. Born in nature, Oasi Cashmere is based on the belief that the best garments are those made with the best natural resources; with those resources needing to be both cared for and traceable. Zegna plans to introduce a QR code system to all its garments, allowing customers to view its entire journey, from cashmere farm to spinning workshop to physical boutique.
“Oasi Cashmere is a quality that can be applied to cashmere: beautiful fabric-making based on beautiful values, making products beautiful to the eye as they are beautiful to the touch, putting those values back in a circle within the world,” the brand says in a press release. “Quality matches the quality of life as looking at the future is the belief that our actions today will shape our tomorrow.”
The Zegna SS23 also sees an updated version of the Triple Stich Sneaker make an appearance. Created in collaboration with Mr Bailey, they’re intended to toe the line between work, travel, and play.
The Zegna SS23 collection is available via the Zegna webstore.
Words by AR Staff
