Last September saw Versace creative director Donatella Versace and Fendi creative directors Kim Jones and Silvia Venturini Fendi perform the wife swap of the fashion industry, with each designer turning their eye to the other’s brand. “It’s a swap rather than a collaboration and, most of all, it is done out of friendship,” said Kim Jones of Fendace. “It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.”
You’ll also enjoy:
Wife Swap, But Make It Fashion; Fendace (Or Vendi) Sees Fendi & Versace Switch Seams
Gucciaga Or Balenciucci; Call It What You Want, Just Don’t Call It A Collab
A Family Affair With Tod’s & Chiara Ferragni
The car pulls-up, you step out. There’s distant music and people all around. You greet your friends with a flutter of air-kisses and walk straight to the front of the queue. What’s the passcode? Fendace, of course.
Deemed an exchange of roles and brand codes as opposed to a collaboration, the Fendace advertising campaign shot by renowned photographer Steven Meisel and captured by filmmaker Alec Maxwell takes on a high-voltage feel. Models Adut Akech, Amar Ak-way, Anja Rubik, Anok Yai, Imaan Hammam, and Lina Zang enter the Fendace nightclub only to encounter bouncers in the form of supermodels Naomi Campbell and Kristen McMenamy.
The Versace more-is-more approach to design is amalgamated with Fendi’s considered approach to craftsmanship and accessorising, with bold prints and vibrant hues meeting a veritable hodgepodge of logomania, with both the Fendi FF and Versace Medusa logos displayed in full force.
Launching 12th May, the Fendace collection will be available on both brands’ webstores, with Fendi housing VERSACE BY FENDI and Versace playing host to FENDI BY VERSACE.
Words by AR Staff
