Model and entrepreneur Hailey Bieber has made her Tiffany & Co. campaign debut, following the announcement of her appointment as a global House ambassador for the iconic American jewellery brand in October last year. Shot in Beiber’s home city of Los Angeles, the images feature the T Collection, an edgy, graphic take on the instantly recognisable Tiffany & Co. logo.
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“I have special memories of the women I admire wearing Tiffany & Co. jewellery,” shared Hailey Bieber. “It’s a real honour to join that legacy as the face of the T Collection.”
Celebrating power in simplicity, each design in the T Collection pays tribute to modernity and strength, while recognising the storied heritage of the brand. “A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Alexandre Arnault, executive vice president of product and communication at Tiffany & Co. “We are excited for her to star in our new T Collection campaign.”
Designed to be layered and stacked, the wearability of the pieces speaks to Beiber’s contemporary California cool style, with pavé diamond earrings, oversized pendants, and bracelets styled with pared-back outfits including a grey suit and white t-shirt and a little black dress.
The T Collection is available via the Tiffany & Co. webstore.
Words by Arabella Johnson
