The Best Luxury Watches in 2026

In The Loupe: The Watch News To Know In May 2026

Henry Blake — Mon, 18 May 2026 02:49:22 +0000

You’d think that the month following the blockbuster event that is Watches & Wonders would take it easy when it comes to new watch releases. Alas, much like a flyback chronograph, the watch industry has snapped back into motion, with manufactures and microbrands alike showing no signs of winding down. From another throwback Zenith Chronomaster Revival to the latest celebrity to acquire a stake in a watch brand, May 2026 brings with it a heady slate of new watch releases […]

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Swatch & Audemars Piguet Liberate The Royal Oak From The Wrist

Tanisha Angel — Wed, 13 May 2026 21:16:43 +0000

After a week of setting speculation in the watch world—and beyond—aligt and spurring denizens to send AI generators into overdrive attempting to come up with their own imagery of a plastic-clad Royal Oak, Swatch and Audemars Piguet have unveiled their collaboration, the Royal Pop. And no, it’s not a wristwatch. Circumventing the complete dilution of the Audemars Piguet DNA, the brand has adroitly steered away from creating a plastic Royal Oak knock-off wristwatch (early CasiOak adopters can breathe a sigh […]

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For The Girls; The Best Women’s Watches Put The ‘Wonder’ In Watches & Wonders 2026

AR Staff — Sat, 18 Apr 2026 07:36:46 +0000

Let’s be honest. No matter how many times watch brands and new watch media proclaim that “all watches are unisex!” and “anyone can wear anything!” when introducing the latest 44mm clonker—while modelling said timepiece on an impossibly hirsute wrist, we might add—there’s no denying that watches are, to an extent, gendered. Beyond the obvious question of size, there’s often a certain degree of tension between fashion and function, with the argument made that women’s watches should address the former while […]

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The Dispatch: Our Favourite Releases From Watches & Wonders 2026

AR Staff — Fri, 17 Apr 2026 07:29:49 +0000

With 66 brands exhibiting at Watches & Wonders 2026, there are hundreds—if not thousands—of new watch releases coming out of Geneva. But between lauded manufactures simply throwing out red herrings in the form of new metal and dial configurations and innovative timepieces from independent brands going under the radar, it can be difficult to find the best releases simply by sifting through wrap ups that simply run through every watch released by a brand (but if that’s your flavour, we’ve […]

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In The Loupe: The Watch News To Know In April 2026

Theo Rosen — Thu, 16 Apr 2026 06:26:28 +0000

Happy Watches & Wonders month, folks! If the annual Grand Prix d’Horlogerie de Genève (GPHG) awards are akin to the Oscars of watchmaking, Watches & Wonders is more like a buffet for the ardent horologist. Beginning its life as an industry event uniting luxury watch brands, independent watchmakers, media, retailers, and executives in Geneva, Switzerland, Watches & Wonders now also has an open-to-the-public element, bringing one of the most important cogs in the calibre—the customers!—into the mix. Watches & Wonders […]

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Cartier Riffs On Old Favourites For Watches & Wonders 2026

Theo Rosen — Wed, 15 Apr 2026 06:29:30 +0000

Cartier has released its Watches & Wonders 2026 novelties, with the ‘watchmaker of shapes’ proving its moniker isn’t for naught. Cartier’s Watches & Wonders 2026 releases see additions to the Baignoire, Roadster, Santos-Dumont, Tortue, and Santos lines, while the collector-oriented Cartier Privé line ushers in fresh takes on iconic styles with the Tank Normale, Tortue Chronographe Monopoussoir, and Crash Squelette. Herewith, every Cartier release from Watches & Wonders 2026. Cartier Tortue Cartier is listening to its customers. Two years ago, […]

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Audemars Piguet Makes Its Watches & Wonders Debut With Atelier des Établisseurs

Henry Blake — Wed, 15 Apr 2026 03:52:53 +0000

Audemars Piguet has released its Watches & Wonders 2026 novelties — and there’s not a Royal Oak in sight. Instead, the Le Brassus manufacture has used the fair to announce the launch of its Atelier des Établisseurs project, which seeks to bring together some of the best watchmakers and craftspeople in the industry to produce highly individualised, specialised timepieces. The name references the concept of établissage, which dates back to the 18th century; well before vertical integration (or in-house manufacturing) […]

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Bulgari Plays With Shapes For Watches & Wonders 2026

Theo Rosen — Tue, 14 Apr 2026 08:49:03 +0000

Bulgari has long been a pioneer in ultra-thin watchmaking, typically using Watches & Wonders to flex the latest of its skinny legends. This time, the Roman jewellery and Swiss watchmaker has not simply focused on thinness, but overall proportion, releasing an Octo Finissimo with a sized down case which opens it up to new sartorial possibilities while preserving its distinct character. Elsewhere, jewellery and horology codes meet in the Serpenti Tubogas and Serpenti Aeterna lines. Here, every new Bulgari release […]

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Rolex Chooses Iteration Over Ideation For Watches & Wonders 2026

Henry Blake — Tue, 14 Apr 2026 04:24:57 +0000

Watches & Wonders 2026 is underway, with Rolex kicking off proceedings by dropping eight new references. While last year marked the introduction of an entirely new model—the Land-Dweller—the Crown is taking this easy this year, focusing on iterating upon its preexisting lineup. The new releases primarily the flagship Oyster Perpetual receive new metal and dial configurations across each size, while the only timepiece to undergo a functional update is the Yacht-Master II. Here’s every Rolex release from Watches & Wonders […]

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Watches & Wonders 2026: Everything You Need To Know

Henry Blake — Sun, 12 Apr 2026 05:21:38 +0000

Watches & Wonders is to horological aficionados what Pitti Uomo is to sartorial enthusiasts. The main watch industry trade show, Watches & Wonders takes place at the Palexpo in Geneva, Switzerland. It’s the place to be to discover new releases and one-off displays from iconic watch brands like Rolex, A. Lange & Söhne, Jaeger-LeCoultre, Cartier, Arnold & Son, Parmigiani Fleurier, and Piaget. With the trade show now its sixth year, here’s everything you need to know about Watches & Wonders […]

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