What does it mean to be a man today? Zegna FW21 continues with its exploration of masculinity with the latest season of #WHATMAKESAMAN, for the Zegna FW21 collection. Adapting in line with their customers and the nature of the world around us, Zegna seeks to retailer the modern man, with artistic director Alessandro Sartori designing in direct response to the blurred boundaries between our public and private lives.
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Ushering in a new era in style and identity, Zegna FW21 transitions away from total formality, moving toward a new generation of hybrid garments, which the Italian luxury fashion house terms ‘Luxury Leisurewear’. Jersey knitting techniques and soft, fluid fabrics take centre stage, blending with Zegna’s tailoring savoir-faire to create luxury menswear for the new world.
Reflective of the shift in their approach to style and sophistication towards a more comfortable and versatile wardrobe, the (RESET) What Makes a Man FW21 campaign employs modern voices – five inspiring members of their global community; two models, a dancer, a fashion buyer, and a photographer – to prompt the maison to reconsider preconceived notions and boundaries that surround modern masculinity, reaffirming the values that are important today.
“The way that modern men dress, their needs and habits have been changing considerably over the past year, reflects Zegna creative director Alessandro Sartori. “Customers are looking for a different style as they turn to more fluid silhouettes and multifunctional yet comfortable outfits. Therefore, clothes have to transition seamlessly between indoor and outdoor to reflect the way we behave and feel.”
Demonstrative of how perceptions around ideas of sophistication have shifted over the past year and a half, the Zegna FW21 collection introduces reimagined alternatives for contemporary living; like The New Jacket in the form of an overshirt that replaces the traditional blazer.
“To me, this was the perfect time to rethink what is possible, to reconsider what really matters, and to rebalance style while we are called to answer to changing times,” says Sartori. “A new aesthetic is needed: fluid, ageless, adaptable, where comfort matches perfectly with style.”
The Zegna FW21 collection and campaign are available to shop and explore via the Zegna webstore.
Words by John Deckard
