Hello Upper East Siders. Spotted: everyone’s favourite good girl has gone bad, with Queen B ready to blaze ahead of 4/20. American heritage knitwear brand St. John has teamed up with New York City-based cannabis lifestyle brand Edie Parker, with the duo riffing on the latter’s iconic Burn Bag. The unexpected face of the campaign? Leighton Meester, aka Gossip Girl’s Blair Waldorf.
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Introduced last year, the Edie Parker Burn bag has become a favourite amongst niche circles for the retractable lighter that features on its side. While the bag has thus far typically been executed in faux leather and croc as well as satiny nylon, the latest collaboration sees St. John’s archival fabrics transposed onto the style, creating a style that caters to the small but strong venn diagram overlap between high tea goers and stoners.
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Channelling Blair Waldorf (and a little Audrey Hepburn) in the campaign lensed by Christian Soria, Meester lounges around an luxurious—if somewhat dated—hotel room in a tweed bra and skirt suit set in St. John fabric that matches that of the Burn Bag she’s holding. In another shot, she sports a glittery tawny mini short set with the clutch iteration of the Burn Bag in silver eyelash tweed. Elsewhere, Meester evokes the opening scene of Breakfast at Tiffany’s, donning a little black dress and pearls as she puts the finishing touches on a table setting — with an Edie Parker x St. John Burn Bag in hand.
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The Edie Parker x St. John Burn Bags are available in both a shoulder bag and clutch style. Priced at $425USD and $395USD respectively, both styles are available via the Edie Parker webstore.
Words by Arabella Johnson
