As part of its efforts to support Black-owned brands, luxury online retailer Farfetch has launched a year-long partnership with Nataal, a global multimedia brand that celebrates contemporary fashion, beauty, visual arts, music and culture from Africa and its diaspora.
You’ll also enjoy:
Coach x Champion Tap Model Paloma Elsesser & TikTok Stars To Launch New Athleticwear Collection
Fendi Couture SS21 Channels Bloomsbury Bourgeoisie In A Romantic Show Laden With Contemporary Stars
Tommy Jeans Fall 2020 Taps Into The Nostalgic Zeitgeist Of This Year
Launched on the 3rd February to coincide with US Black History Month, the partnership begins with a campaign with Balmain creative director Olivier Rousteing.
Inspired by Rousteing’s Black style icons (including the likes of Grace Jones, Josephine Baker, Prince, and Beyoncé), this story was brought to life by fellow Black creatives – photographer Kenny Germé and stylist Edem Dossou – through a shoot and editorial that express how the spirit of these icons remains an enduring influence on modern luxury and style today.
“It was important for us to share this opportunity with Kenny and Edem, two Black artists in Paris who have brought their unique gaze to this story alongside a diverse creative team,” said Nataal creative director, Marie Gomis-Trezise. “We hope this project opens doors for more young Black French artists to work with luxury houses in future.”
To shop the story, visit Farfetch here.
Words by AR Staff
