American streetwear cult-fave label Chinatown Market and French preppy heritage brand Lactose have joined forces for the second time to create a logomania-laden collection. The collection sees Chinatown Market’s distinct graphic style placed meet Lactoste’s classic silhouettes.
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Since their humble launch in 2016, debuting at ComplexCon with a small range of shirts, Chinatown Market has become a frontrunner in the streetwear and sportswear world, known for their funky graphics, nostalgic vibe, and tongue-in-cheek designs. Alongside their now vast range of clothing, sportswear, and even the odd homeware, Chinatown Market has made a name for themselves through their dynamic activations; teaching customers for to tie-dye and screen print.
This collaboration with Lacoste includes the French brand’s iconic crocodile motif blown up to extra large proportions in the American brand’s unique design style and placed on t-shirts, as well as pastel polo shirts, hoodies, bucket hats, and dad caps featuring colourful iterations of the croc design. The collection is rounded out with a short-sleeved button-down shirt with an all-over globe motif, representing Chinatown Market’s continually growing outreach.
Lacoste x Chinatown Market Launches on September 9th and is available through Subtype Store.
Words by Theo Rosen
