From the Statue of Liberty and the Empire State Building to Central Park and the Brooklyn Bridge, New York City is in no shortage of landmarks. Now, another icon has been bestowed — albeit unofficial — landmark status, with the newly transformed Tiffany & Co. flagship store on 57th Street and Fifth Avenue being christened ‘The Landmark’.
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The unveiling of The Landmark marks the luxury American jewellery house’s first holistic renovation of the flagship store since it first opened its doors in 1940. Legendary architect Peter Marino — known for his storied relationship with the House of Chanel and responsible for global boutiques for the likes of Bulgari, Zegna, Giorgio Armani, and Louis Vuitton — was responsible for the interior architecture, while OMA New York, led by Shohei Shigematsu, spearheaded the renovation of the building’s core and circulation infrastructure as well as the addition of the new three-story volume above the existing building.
“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House,” says Anthony Ledru, president and CEO of Tiffany & Co. “Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewellery store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”
The space is defined by juxtapositions and contrasts: old and new, past and present, and concealed and revealed treasures. Both the interior and exterior architecture seek to pay homage to the building’s original structure while ushering in a new era for Tiffany & Co. The façade, recognisable for its Atlas statue and clock above the revolving doors, was refurbished to honour the original design, while the interiors have been entirely reimagined to house a new world of wonders.
The sheer magnitude of the 57th Street and Fifth Avenue flagship allows for a multitude of unique experiences to be woven into the fabric of the building. Upon entry into The Landmark, guests are greeted with an expansive array of jewellery cases, illuminated by a diamond-inspired take on a skylight. Arched video screens display iconic New York City scenery, and when they’re not projecting sweeping views of Central Park and the Manhattan skyline, they double as mirrors. There’s also a new Tiffany & Co. clock, inspired by the design of the original Atlas statue and clock.
At the heart of the store sits a sculptural staircase; taking on an undulating, curvilinear form, it’s inspired by the organic shapes and sensual designs of Elsa Peretti. Acting as the central spine of the store, the staircase connects floors three through eight, with elevators allowing access to every floor.
Levels eight and nine play host to dedicated museum and exhibition spaces, which showcase a rotation of compelling concepts and unique storytelling experiences. The iconic Blue Box Cafe also makes a return. Helmed by Daniel Boulud, it offers a unique take on the Tiffany dining experience, with a seasonally inspired daytime menu that includes breakfast (of course!) and tea. The space now also houses a private dining area and bar with art installations.
While the jewellery is undeniably the star of the show, The Landmark is home to an impressive art collection. Nearly 40 artworks feature across the 10 floors, including never-before-seen pieces commissioned by Tiffany & Co. The selection includes pieces by renowned artists including Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant, and Daniel Arsham.
The redesigned flagship store is an apt space to showcase the indelible mark Tiffany & Co. has made on New York City and beyond. The Landmark indeed.
Words by AR Staff
All images courtesy of Tiffany & Co.
