Tommy Hilfiger Reimagines Preppy Staples With Its Classics Reborn Collection

American fashion house Tommy Hilfiger is putting its signature spin on quintessential pieces, adapting preppy staples like the Oxford shirt, blazers, and chinos for a new generation. A cast of rising creatives stars in the accompanying campaign, led by model Georgia May Jagger and featuring Harvard student and model Aoki Lee Simmons, artist and model Kesewa Aboah, multi-disciplinary artist Kailand Morris, musician Dylan Brosnan, painter Paris Brosnan, and artist Sean Koons.

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Shot by photographer Gregory Harris, the campaign showcases how the 250-piece collection can be styled for casual and dressy occasions. 

“Classics never go out of style,” states Tommy Hilfiger. “This collection is about the modernisation and reinterpretation of prep, finding new ways to keep timeless styles fresh. Reinvention is a constant source of excitement for me.”

Inspired by the Tommy Hilfiger archives, other key garments in the Classics Rebord collection include denim dresses, low-rise jeans, sweaters made from technical yarn, and blazers for men and women. Pops of green feature throughout the collection, with the hue adorning sweater dresses, wide-leg trousers, and waffle knit jumpers.

The Classics Reborn collection is available via the Tommy Hilfiger webstore.


Words by Arabella Johnson