Not-so subtly peeking out over denim jeans, taking centre stage in your own underwear drawer, or filling up the #mycalvins hashtag on instagram with almost a million posts, Calvin Klein underwear is instantly recognisable by its signature thick waistband emblazoned with the Calvin Klein name.
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Now, the minimalist-friendly underwear brand just got a little more eco-friendly, with the launch of a new sustainable collection. Titled ‘Reconsidered Comfort’, the collection utilises sustainably sourced materials and recycled materials. Crafted from Tencel sustainably sourced from wood pulp and upcycled cotton using Refibra technology, the collection aims to contribute to the circular textile economy. As for the iconic waistbands? They’re composed of 40% recycled polyester.
The Calvin Klein Recycled Comfort campaign stars the likes of Kaia Gerber, dancer Vinson Fraley, and musician Rina Sawayama in a series of images shot by noted fashion photographer Mario Sorrenti.
The Calvin Klein Reconsidered Comfort collection is available to shop on the Calvin Klein webstore.
Words by AR Staff
