prada ss21 campaign

The Prada SS21 Campaign Ponders The Very Nature Of Life

Raf and Miuccia need your help.

Designed under the co-creative direction of Miuccia Prada and newly-appointed Raf Simons, the Prada SS21 campaign marks the first campaign with Simons. The Prada SS21 campaign follows the designers’ joint debut SS21 show in September and showcases the first Prada menswear garments created under Simons’ joint tenure at the luxury Italian fashion house. 

prada ss21 campaign

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Featuring models photographed against a stark white background, the campaign is almost clinical, asking existential questions like “Is nature out there, or in here?”, “Does ‘cloud’ make you think of data or sky?”, and “How is unique different from new?”. Created with the intent of reflecting on the way in which technology has shaped our perspectives and lifestyles, the campaign sets out to explore the realities of contemporary life. 

prada ss21 campaign

If you have answers, Raf and Miuccia want to hear them. Head to the Prada website to answer their questions and peruse the collection.

Words by AR Staff