Coach Goes Y2K With Paris Hilton To Reintroduce The Iconic ‘90s Swinger Bag

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Tapping into the name of the game that is nostalgia, American luxury fashion house Coach have reintroduced an archival 90s piece; the Swinger Bag. To help them announce the new (old) piece, Coach enlisted a fellow early 2000s icon; Paris Hilton, as well as singer Kim Petras and viral internet sensation Rickey Thompson. The trio partake in a campaign video, praising the Coach Swinger Bag over a retro Windows desktop-style instant messenger. 

coach swinger bag paris hilton

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Available in six colourways like retro teal, maple, forest, and the Coach jacquard logo material, the Coach Swinger Bag is composed of nylon and pebbled leather, and features the American fashion house’s signature turn-lock closure. The bag also comes with a detachable strap for use as a crossbody bag.

  • coach swinger bag kim petras


Words by AR Staff