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In The Loupe: The Watch News To Know In July 2026

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Jump that date window forward and wind those manual movements, we’re in July already. As we enter the latter half of the year, the watch industry shows no signs of slowing down. Naturally, we’re back with the July 2026 edition of In The Loupe, where we distill all the watches and horological news to know.

July 2026 watch news

Welcome back to In The Loupe, our monthly watch news series detailing all the latest and greatest—and sometimes, some downright bizarre—releases and happenings in the watch industry.

Anoma translates the beauty of ancient hand tools into horological form with the A1 Prehistoric

  • British microbrand Anoma has made a name for itself in a short period of time, thanks to its debut A1 asymmetrical rounded-triangle design inspired by 1950s table by French architect and designer Charlotte Perriand
  • Subsequent models have retained the same iconic case shape while switching up the dial and the A1 Prehistoric is no different
  • However, the A1 Prehistoric extends the artistry onto the case itself, with the sculptural form of the stainless steel case—as well as the buckle—becoming a canvas for hand-chiselling, executed by Steven Brunel, a traditional French engraver
  • The dial is similarly hand-crafted, with each line of the sunburst pattern individually cut into the brass base before being finished in a deep anthracite colour, designed to evoke the monochromatic appearance of early human tools made from stone and flint
  • The stainless steel timepiece measures 39mm by 39mm and is powered by the automatic Sellita SW100, which has a power reserve of 42 hours

Price: £2900GBP
Availability: 100 examples/year
Model: A1 Prehistoric
Case size: 39mm x 39mm
Movement: Sellita SW100 (automatic)
Water resistance: 5ATM
Functions: hours, minutes
Power reserve: 42 hours

Explore A1 Prehistoric via Anoma.

See Also

Studio Underd0g barks again with the 02Series Gen 2

  • British microbrand Studio Underd0g has updated its time-only 02Series, introducing subtle technical and aesthetic upgrades
  • The case profile has been reduced from 12mm to 11.5mm, while the diameter has increased from 37mm to 37.5mm
  • The movement has recieved an upgrade too, with the Sellita SW210 being swapped out for the Swiss movement maker’s SW200-2 M Power+, which beefs up the power reserve from 42 hours to 63 hours. While the SW200-2 M Power+ is a manual movement, Studio Underd0g has removed the rotor to keep the 02Series Gen 2 manually wound, in line with the previous generation
  • The layered dial design changes a few details, with the printed minutes track moving inwards, accompanied by a shorter handset to match
  • The four references in the collection introduce more vibrant dials, with Nightshade, a brushed sunray purple, and Red L0lly, a cherry red, joining the pre-existing Lem0nade and Steffany Blue

Price: $1650AUD
Model: 02Series Gen 2
Case size: 37.5mm 
Movement: SW200-2 M Power+ (manually wound)
Water resistance: 10ATM
Functions: hours, minutes, seconds
Power reserve: 63 hours

Explore 02Series Gen 2 via Studio Underd0g.

Swatch and Omega party like it’s 1969 with a (real!) gold MoonSwatch

  • To commemorate the 57th anniversary of the first moon landing on the 21st of July, 1969, Swatch and Omega have released the MoonSwatch Mission To The Moon 1969
  • Limited to 1969 examples, the timepiece features a dial, hands, crown, and pushers crafted from Omega’s 18k Moonshine Gold, with 11 grams of gold in total
  • The gold used comes from that time period too, recycled from spare Omega parts and melted down in Swatch’s foundry
  • The timepiece has been priced based on the cost of gold in 1969, which cost around $11USD and $48CHF at the time, with an exchange rate of $1USD to $4.31CHF
  • Based on that, the MoonSwatch Mission To The Moon 1969 has been priced at $500CHF ($900AUD)
  • To be one of the lucky 1969 wearers, Swatch requires prospective owners to fill out an ESTA, or Electronic Swatch Timepiece Application, containing 32 questions to answer, in a similar manner to the ESTA travellers to the USA are required to complete
  • The ESTA will be available to complete between the 16th of July at 15:32 CEST to the 21st of July at 23:59 CEST, with Swatch approving just 1969 people to purchase the watch

Price: $900AUD ($500CHF)
Availability: 1969 examples
Model: Mission To The Moon 1969 (ref. SSX01B700)
Case size: 42mm 
Movement: ETA G10.212 (quartz)
Water resistance: 3ATM
Functions: hours, minutes, small seconds, chronograph
Power reserve: N/A

Explore MoonSwatch Mission To The Moon 1969 via Swatch.

The IWC Ingenieur Automatic 35 dives into summer with a ‘Pool’ dial

  • IWC presents the Ingenieur Automatic 35 with a new dial, ‘Pool’, an aquatic blue shade
  • The chlorine blue pairs well with the Gérald Genta-inspired Ingenieur Automatic 35’s stainless steel case and bracelet
  • True to the Ingenieur line, the newcomer’s Pool dial carries the signature grid pattern composed of alternating lines and squares
  • The Ingenieur Automatic 35 ‘Pool’ is powered by the calibre 47110, an automatic movement with a 42-hour power reserve

Price: $16,800AUD
Model: Ingenieur Automatic 35 (ref. IW324902)
Case size: 35.1mm 
Movement: 47110 (automatic)
Water resistance: 10ATM
Functions: hours, minutes, hacking seconds, date
Power reserve: 42 hours

Explore Ingenieur Automatic 35 ‘Pool’ via IWC.

Hublot goes pretty in pastel for summer

We may be struggling through winter down under, but Swiss watch brand Hublot has brought a taste of summer in the Mediterranean to the wrist with a lineup of pastel models.

  • The Hublot summer lineup comprises two multicoloured ceramic models, a 42mm chronograph and 44mm tourbillon; a 42mm titanium and peach ceramic chronograph; and a trio of 33mm time-only models in peach, mint green, and petrol blue ceramic
  • The duo of multi-coloured ceramic models are the most striking of the bunch, combining sky blue, mint green, and baby pink ceramic across the dial and case, paired with a sky blue rubber strap
  • The 42mm flyback chronograph is powered by the HUB1280, a self-winding calibre with a column wheel chronograph movement and a 72-hour power reserve
  • The 44mm tourbillon subs in the manufacture calibre HUB6035, a self-winding movement with a tourbillon, which also has a 72-hour power reserve

Price: $50,800AUD (441.ERG.6610.RX); $175,000AUD (429.ERG.6610.RX)
Availability: 200 examples (441.ERG.6610.RX); 10 examples (429.ERG.6610.RX)
Model: Big Bang Summer Multi-Coloured Ceramic (ref. 441.ERG.6610.RX); Big Bang Summer Multi-Coloured Ceramic Tourbillon (ref. 429.ERG.6610.RX)
Case size: 42mm; 44mm
Movement: HUB1280 (automatic); HUB6035 (automatic)
Water resistance: 10ATM; 30ATM
Functions: hours, minutes, small seconds, flyback chronograph, date; hours, minutes, seconds
Power reserve: 72 hours (both)

Explore Big Bang Summer Multi-Coloured Ceramic via Hublot.

Want to know what’s ticking in the watch world? Find all our watch news coverage here, and catch on previous editions of In The Loupe below:

Words by Theo Rosen and Henry Blake