In The Loupe: The Watch News To Know In March 2026

Unless you’re wearing a perpetual calendar, it’s time to snap that date window forward. The shortest month of the year has—rather quickly—drawn to a close, with March 2026 bringing with it new releases and watch industry developments. To ensure you stay up to date—and ready to tackle Watches & Wonders next month—we’re back with the March 2026 edition of In The Loupe, our monthly watch news series detailing the latest and greatest (not to mention some downright bizarre) releases and happenings in the horological world.

March 2026 watch news

Below, all the latest and greatest releases and watch news to know in March 2026.

Raymond Weil’s Millesime Small Seconds suits up

  • Raymond Weil has added a trio of tuxedo dials watches to its Millesime Small Seconds lineup
  • The tuxedo design refers to a two-tone sector dial layout, with the newcomers arriving in black and white; midnight blue and black; and red grape and pale grey
  • Each dial is housed within a 39mm stainless steel case with a stepped bezel
  • The tuxedo dials are topped with lumed Arabic numerals and have a small seconds subdial at 6 o’clock
  • Each timepiece is powered by the Sellita SW261-1, an automatic movement with a 41-hour power reserve

Price: $3750AUD (on strap); $3950AUD (on bracelet)
Model: Millesime Small Seconds (ref. 2930-STC-05642 [black and white]; 2930-STC-05502 [midnight blue and black]; 2930-STC-05450 [red grape and pale grey])
Case size: 39mm 
Movement: Sellita SW261-1 (automatic)
Water resistance: ATM
Functions: hours, minutes, small seconds
Power reserve: 41 hours

Explore Millesime Small Seconds via Raymond Weil.

Dennison takes the ALD on safari

  • Dennison has released a limited-edition capsule collection that sees its signature ALD timepiece take on a wild tone
  • The ALD Safari capsule comprises a Tiger and Zebra edition; both see a mother-of-pearl dial (either pale orange or white) adorned with hand-inlaid black enamel striping
  • Both timepieces are housed within a 37mm x 33.5mm stainless steel case set with natural dialmonds
  • They’re powered by the calibre 1062, a quartz movement made by Swiss brand Ronda

Price: $3840CHF
Availability: 10 examples each through website, subsequent limited availability via authorised retailers
Model: ALD Safari Tiger; ALD Safari Zebra
Case size: 37mm x 33.5mm
Movement: Ronda 1062 (automatic)
Water resistance: 3ATM
Functions: hours, minutes
Power reserve: N/A

Explore ALD Safari via Dennison.

Bremont releases a purrfect new watch with Felix The Cat

  • Bremont has teamed up with Universal Products & Experiences (UP&E) to release a collaboration with silent film icon Felix The Cat, with the feline long regarded as a good luck icon for pilots
  • The Bremont Altitude MB Meteor serves as the base for the collaboration, with the 42mm case hewn from titanium and rendered in a stealth black DLC finish
  • Felix The Cat appears in place of the Arabic numeral at 6 o’clock, while the looped ejection ‘pull’ tip on the seconds hand is executed in yellow, as is the minutes track
  • The open caseback is adorned with a depiction of Felix The Cat, which sits above the in-house BB14-AH movement, which is based on a Le Joux Perret calibre and has a 68-hour power reserve

Price: $10,350AUD
Availability: 500 examples
Model: Altitude MB Meteor ‘Felix The Cat’
Case size: 42mm 
Movement: (automatic)
Water resistance: 10ATM
Functions: hours, minutes, seconds, date
Power reserve: 68 hours

Explore Altitude MB Meteor ‘Felix The Cat’ via Bremont.

Gisele Bündchen dives into the deep end with the Chanel J12

Released at the turn of the millennium in 2000, the Chanel J12 was the first luxury timepiece to be completely crafted from ceramic — a material that now holds a firm place in the luxury watch industry. This year, the seminal sports watch celebrates its 26th anniversary, with Chanel marking the occasion with a new campaign starring Brazilian supermodel Gisele Bündchen and French model Clément Chabernaud. Directed by Scandinavian filmmaker and visual artist Jonas Lindstroem and photographed by Jack Davison, the campaign takes to the water, exploring how Jacques Helleu—the house’s artistic director for watches at the time—referenced the sleek lines of yachts in the design of the J12. The campaign depicts Bündchen on a sailboat while Chabernaud is seen rowing, with the visual imagery taking on an intimate, stripped back tone.

“After years in the fast-paced fashion world, I slowed down and began living with intention,” said Gisele Bündchen of her alignment with the campaign. “The J12 speaks to that shift, the campaign idea is to show timelessness, strength, and quiet elegance. It reflects the balance I strive for in my life, honouring beauty and simplicity while embracing growth and change.”

Explore J12 via Chanel.

Want to know what’s ticking in the watch world? Find all our watch news coverage here, and catch on previous editions of In The Loupe below:


Words by Theo Rosen and Henry Blake