AR Beauty Beat, October 2023: Best Beauty & Grooming Releases

Welcome back to the AR Beauty Beat, where we cover the must-have beauty and grooming releases of the month. As a fast-paced industry, there are new beauty and grooming releases each week — and the past month has been no exception. However, not all products are created equal. So, to help you differentiate the hits from the misses, we’ve put together the products worthy of your time this month.

Without further ado, here are the 10 best beauty and grooming releases of October 2023.

1. Kayali Oudgasm Rose Oud | 16

Celebrating the multifaceted nature of one of perfumery’s most revered ingredients, the Kayali Oudgasm collection is designed to magnify the essence of oud while showcasing its plethora of layering possibilities. In Kayali Oudgasm Rose Oud | 16, the mysteriousness of oud underscores sparkling pear and carnal rose to create an opulently seductive scent.

2. Fenty Beauty Shadowstix Longwear Eyeshadow

Comprising 16 intensely pigmented matte and shimmery shades, the Fenty Beauty Shadowstix Longwear Eyeshadow comes in an easy-to-apply stick format with a creamy formula that can be blended with a brush or your fingers.

3. Ultra Violette Sheen Screen

Now available in six pigmented shades, Ultra Violette Sheen Screen SPF50 has been reformulated with a new peppermint scent. The previous applicator has also been swapped for a silicone tip that contours to the shape of your lips for easier application, while the packaging has received a vibrant pink makeover.

4. The Beauty Chef Deep Marine Collagen Peach

Previously solely available in unflavoured, The Beauty Chef’s sustainably sourced marine collagen now comes in a delectable peach flavour. Designed to support skin elasticity and hydration throughout the ageing process, the formula can be consumed with water or mixed into smoothies or yogurt.

5. The Jojoba Co Vitamin C Glow Potion

Well suited to those with sensitive skin, The Jojoba Co Vitamin C Glow Potion combines the brand’s signature wadi-wadi jojoba oil with THD ascorbate, a vitamin C derivative, to create a facial oil that provides antioxidant protection without causing irritation. The addition of tomato oil, turmeric, and raspberry extract work in conjunction with THD ascorbate to improve radiance and brighten the skin tone.

6. Fresh Lily Jasmine EDP

Joining the sweet lineup of Fresh perfumes, the new Lily Jasmine EDP is an optimistic scent that combines alluring white florals with bright bergamot, delicate lavender, and a warm base of amber and woody notes.

7. Hairification Pure Grow Shampoo & Conditioner

Working to promote hair growth by targeting the follicles and strengthening and hydrating thin hair, the Hairification Pure Grow Shampoo & Conditioner contain a complex of green tea extract, zinc, biotin, panthenol, and caffeine to increase keratin production and boost growth.

8. Tomorrow-Today Beauty Tech Protect

An serum designed with blue light protection in mind, Tomorrow-Today Beauty Tech Protect harnesses the antioxidant benefits of red algae and ginseng extracts, teaming them with hydrating hyaluronic acid and glycerin. Meanwhile, lactic acid provides gentle daily exfoliation to improve skin texture over time.

9. Drunk Elephant B-Goldi Bright Drops

Combining skincare and makeup, these highlighting drops contain niacinamide, diglucosyl gallic acid, and mulberry leaf which work to fade hyperpigmentation and reduce dark spots. Designed to be mixed with moisturiser or foundation, or applied directly to the high points of the face, they suffuse the skin with a radiant glow.

10. Mecca Max Brow Guru Power Brow Strong Hold Gel

A heavy-duty formula, the Mecca Max Brow Guru Power Brow Strong Hold Gel locks unruly brows in place. Enriched with flaxseed oil and glycerin, it smoothens and conditions brows as it works, while the dual-ended doe-foot/comb brush allows you to shape and set your brows with ease.


Words by Arabella Johnson