It’s that time of the month again…we’re back with the August 2026 edition of On Thread, our monthly fashion news series. Here, we break down the fashion news you need to know into easily digestible form, meaning you’ll always be across the conversation at the next cocktail party, without having to dedicate eons to wading through the masses of drops and collabs.
- August 2026 fashion news
- Demna ushers in a new era for Gucci with Primavera
- Lila Moss is a Zadig & Voltaire ambassador
- Mulberry pre-loved comes to Sydney’s QVB
- Jimmy Choo goes vroom vroom with IM Motors
- Mejuri launches Interconnected collection
- Camie Lyons proves sculptures can be sartorial with Trenery
- Ralph Lauren introduces the Blaze bag
- Anna Quan launches tailoring-led Fall ‘26 collection
- Feomina debuts High Summer collection
- Bulgari announces Maia Mitchell as newest ambassador
- On opens first retail store in Sydney
- P.E. Nation celebrates a milestone with a dedicated anniversary capsule
- The New Trend launches House of Denim with LA-based brands
- Isaac Quaynor fronts Julius Marlow’s latest campaign
August 2026 fashion news
Welcome back to the August 2026 edition of On Thread. Here, you’ll find all the fashion news, new releases, and collabs worth knowing about in August 2026. To ensure you stay across what has the proclivity to be a rapidly changing industry, we’ll be updating On Thread in reverse chronological order, meaning you’ll always find the newest news on top.
Demna ushers in a new era for Gucci with Primavera
Gucci has unveiled its Primavera campaign. Primavera, meaning spring, marks something of a rebirth for the brand, with creative director Demna enlisting an all-star cast to usher in the Italian fashion house’s renaissance. Directed by Johan Renck and photographed by Michal Chelbin, the campaign stars Kate Moss, Tom Brady, Shawn Mendes, Alex Consani, Ningning, Xiao Zhan, Rico Nasty, and Jin, opening with Moss lip syncing to Chris Isaak’s Wicked Game as strangers awaken and fall in love on the dance floor. The campaign sees the star-studded cast sporting Demna’s debut collection.
Lila Moss is a Zadig & Voltaire ambassador
Zadig & Voltaire has chosen Lila Moss as its new ambassador, with the 23-year-old starring in the French fashion label’s latest campaign. Shot at the Hotel Château Voltaire in Paris—a property owned by Thierry Gillier, founder and chief executive officer of Zadig & Voltaire—by photographer Francesc Planes, the campaign sees Moss model the brand’s eyewear collection. Lila Moss’ appointment as brand ambassador follows Dan Sablon’s appointment as Zadig & Voltaire’s creative director earlier this year, and comes seven years after her mother Kate Moss served as a face of the brand.
Mulberry pre-loved comes to Sydney’s QVB
British handbag brand Mulberry has brought its Pre-Loved Edit and Mulberry Exchange program to Sydney’s QVB. The Pre-Loved Edit features a selection of authenticated and artisan-restored handbags while the Mulberry Exchange program allows customers to trade-in their pre-loved pieces for store credit, giving them a new life and promoting a circular approach to fashion.
Explore Pre-Loved by Mulberry.
Jimmy Choo goes vroom vroom with IM Motors
Jimmy Choo has designed a bespoke edition of the IM Motors L6, an electric sedan. Available in a limited run of 1000 examples, the powertrain is left unaltered while the interiors receive blue leather accents—the shade inspired by a pair of blue satin shoes the designer created for Princess Diana—and the exterior is fitted with crystal-inspired accents and blue brake calipers.
Mejuri launches Interconnected collection
Mejuri expands on the design language posited by its X hoops, with studs that spell out ‘xo’ in one continuous sinuous sweep. The motif is also translated into Interconnected diamond rings, tennis cuffs, bracelets, and two-tone rings.
Explore Interconnected via Mejuri.
Camie Lyons proves sculptures can be sartorial with Trenery
Trenery has collaborated with Camie Lyons on a limited-edition capsule collection. The Australian artist translates the art of movement into a variety of mediums, including sculpture, drawing, and painting. Here, her work extends into the sartorial realm, with the five-piece capsule that comprises silk garments, a silk twill scarf, and a sculptural brooch.
Explore Camie Lyons x Trenery via Trenery.
Ralph Lauren introduces the Blaze bag
Ralph Lauren has introduced a new silhouette into its leather goods collection. The Blaze bag is an equestrian-inspired style, named for the distinctive white marking found on a horse’s face. Crafted from tumbled moto-inspired leathers, the style takes on a faintly east-west silhouette with a top flap, accented by horsebit-style hardware. The Blaze bag is available in small and large shoulder styles and a top hand style.
Explore Blaze via Ralph Lauren.
Anna Quan launches tailoring-led Fall ‘26 collection
Sydney-based label Anna Quan has unveiled its Fall 2026 collection, continuing its exploration of tailoring through a playful lens. The collection sees familiar wardrobe staples reimagined in unexpected combinations of fabric, silhouette, and texture.
Explore Fall 2026 via Anna Quan.
Feomina debuts High Summer collection
Australian womenswear label Feomina launches its high summer collection. Established on the basis of creating a ‘modern uniform’ for women, the brand furthers its exploration of refined foundational dressing with minimalist styles in lightweight fabrics like cotton and tencel.
Explore high summer via Feomina.
Bulgari announces Maia Mitchell as newest ambassador
Maia Mitchell has joined Bulgari as a brand ambassador. Best known for her role in The Artful Dodger, Mitchell has been a growing presence in the domestic and international fashion world, with her appointment as a brand ambassador for the Italian luxury house reflecting a shared appreciation for creativity and self-expression. “I’ve always admired the maison’s bold creative vision and deep respect for heritage,” shared Mitchell. “That confidence to evolve while staying true to its identity is what makes Bvlgari so bold and distinctive.”
She joins a global cast of brand ambassadors, including Anne Hathaway, Zendaya, and Dua Lipa.
On opens first retail store in Sydney
On has opened its first store in Sydney, making its retail debut in the harbour city in Westfield Bondi. The store decor is inspired by the textures and tones of the Sydney coastline and showcases the Swiss running and performance wear brand’s footwear, apparel, and accessories. The new Westfield Bondi store joins the Melbourne Emporium store in Australia.
The new On store is located at Shop 3001, 217-229 Oxford Street, Westfield Shopping Centre, Bondi Junction, New South Wales, Australia.
P.E. Nation celebrates a milestone with a dedicated anniversary capsule
Sydney-based athletic wear label P.E. Nation is celebrating a decade in the industry with a dedicated capsule collection. The anniversary capsule marks a return to the colour-blocked style that made the brand famous—the Australian label underwent a rebrand in May 2024, which saw it ditch tessellated patterns, mesh cutouts, and vibrant hues in favour of standard cuts in plain neutral and pastel tones—and was shot in Sydney as an homage to the brand’s roots. The capsule collection introduces a bespoke script interpretation of the brand’s logo emblazoned across the number ‘10’.
Explore 10th anniversary collection via P.E. Nation.
The New Trend launches House of Denim with LA-based brands
Australian fashion retailer The New Trend has launched House of Denim, a six-month residency with Los Angeles labels AGOLDE and Citizens of Humanity. Taking place in its Armadale store, House of Denim curates men’s and women’s denim and ready-to-wear styles from both brands, offering Australians a dedicated space to try the LA-based brands’ pieces in person.
House of Denim will run for six months from the 15th of August 2026 at The New Trend, located at 1071 High Street, Armadale, Victoria, Australia.
Explore House of Denim via The New Trend.
Isaac Quaynor fronts Julius Marlow’s latest campaign
Julius Marlow has appointed Isaac Quaynor has its newest brand ambassador, with the AFL star fronting the Australian footwear brand’s newest campaign. Titled ‘Own The Moment’, the campaign sees Quaynor don new styles from the brand’s forthcoming Investment collection, including the Coda and Code dress shoes and Colt Chelsea boots.
Explore new styles via Julius Marlow.
Words by Arabella Johnson and Esmé Duggan
