For years, barely-there ‘natural’ makeup looks (that only require 27 products to achieve!) have reigned supreme. Paired with ‘rich girl’ hair courtesy of the phenomenon that was (the original) Gossip Girl, the natural look has enjoyed more than its fair share of time in the spotlight. However, there’s been a perceptible shift of late, with more women renouncing their fifty shades of nude palettes and instead opting to coat their lids in bold, vibrant hues. Perhaps a result of the collective concealment of the lower half of our faces resulting in the eyes being the sole means by which to make a makeup statement, or merely a natural outgrowing of the minimalist era. Regardless, colour has come back to the forefront when it comes to eyeshadow, with shades spanning the entire colour spectrum.
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However, if you’re still reticent to eschew your trusty nudes in favour of blues, greens, and pinks, may we propose a solution in the form of purple? Blue may be the warmest colour, but purple is quite possibly the most universally flattering. From lavender and lilac to deep plums and aubergines, there’s a purple hue for every skin tone and eye colour. Herewith, the most beautiful purple eyeshadow palettes set to make your eyes pop.
1. Anastasia Beverly Hills Norvina Vol 5
A veritable wet dream for purple eyeshadow lovers, the Anastasia Beverly Hills Norvina Vol 5 comprises every shade of the spectrum. With 25 generously sized shades, the Norvina Vol 5 palette contains several varieties of purple like lavender, lilac, berry, and violet, as well as complementary hues like peach, blush, taupe, and, rose, and orange. With both matte and sparkly finishes, it contains an endless possibility of striking and neutral looks alike.
2. Morphe 9L Lavendaze
The Morphe 9L Lavendaze makes the perfect palette to begin your foray into the lilac life. Known for their budget-friendly yet high-quality pigmented palettes, Morphe delivers a curated selection of purple shades in 9L Lavendaze, with both pastel and deeper hues rounded out by complementary colours like taupe, sparkly sand, and pale pink.
3. E.L.F. Cosmetics Bite-Size Eyeshadow Acai You
Clocking in at just $6, this small but mighty palette is a steal. With four creamy hues of purple in matte and metallic finishes, this palette is ideal for those with cooler undertones.
4. Rimmel London Magnif’eyes Eyeshadow Palette Electric Violet Edition
An intense, vibrant palette, the Rimmel London Magnif’eyes Eyeshadow Palette Electric Violet Edition sees light and dark purple hues joined by a particularly striking teal, pearly pink, grey, and black. The latter two hues can be used to create a smoky eye, while the former two add an extra element of interest to your lids. The perfect palette for an unforgettable nighttime look.
5. Natasha Denona Love Eyeshadow Palette
While purple isn’t the hero of the Natasha Denona Love Eyeshadow Palette, it plays nicely among the sultry, romantic shades. True purple, mauve, and aubergine meet striking shades of burgundy, deep red, pinks, and neutrals. While this palette is a bit of a splurge, the creamy, highly-pigmented formulas provide crease-free colour payoff, making it well worth the investment.
Words by T. Angel
Feature image courtesy of Michelle Monique
