Following its launch in September last year, Rare Beauty, founded by actress and singer Selena Gomez, has touched down on Australian shores. Available exclusively at Sephora Australia, Gomez founded Rare Beauty with the intention of challenging the beauty myth of physical perfection, instead using makeup “as a tool for celebrating what makes people different and get to a place of self-love and acceptance.”
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This sentiment is reflected by Rare Beauty’s range of breathable formulas and airy makeup that are designed with adjustable coverage and a fresh finish in mind. With 133 formulas across 14 categories, Rare Beauty caters for a multitude of skin types and tones, with the 100% recyclable packaging designed to be more accessible for people with disabilities.
“I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,” said Gomez in a press release. “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”
Rare Beauty product highlights include the Liquid Touch Brightening Concealer, Soft Pinch Liquid Blush, and Liquid Touch Weightless Foundation.
Words by AR Staff
