Global luxury online retailer Farfetch has released its latest #YourChoiceYourFARFETCH campaign, paying homage to The Devil Wears Prada — a film that has achieved cult status within the fashion world and beyond — by recreating its opening scene.
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Set to the soundtrack of Suddenly I See by KT Tunstall and featuring a voiceover that references the premiere episode of Desperate Housewives, the campaign sees a quartet of established and emerging style icons get ready for the day. Starring actress Leighton Meester, model Paloma Elsesser, singer-songwriter Omar Apollo, and music star Bakar, the campaign showcases the vast array of options available on Farfetch, with something for every style; Meester dons a very un-Blair Walforf Paco Rabbane sequin set while Essler pairs a crop top set with a Coperni coat.
“Our new campaign celebrates individual style choices and the unrivalled range available only on Farfetch,” says Holly Rogers, chief brand officer at Farfetch. “It’s about highlighting personal choice and self-expression in fashion and beauty, choosing for you, without expectation. It’s about the individual storytelling of getting dressed for any occasion. I love the specific pieces chosen by the stars of the campaign – from Leighton’s top-to-toe Paco Rabanne sequins to Paloma’s impressive Coperni coat to Bakar’s retro Marni tracksuit and Omar’s deconstructed and oversized Balenciaga blazer, all celebrating their individual style.”
Check out the campaign video above and the editorial below.
Words by AR Staff
