Fashion never sleeps — but you should. To ensure you get your beauty sleep and still stay across all the latest fashion industry news, collaborations, designer moves, and luxury fashion house shakeups, we’re back with the July 2025 installation of On Thread, our monthly fashion news series.
Here, we keep you updated with all the need-to-know moves in the fashion industry, as well as the collabs, releases, and quiet moments that may slip under the radar; all distilled into a bite-sized, easily digestible format. Delish.
July 2025 fashion news
Here, you’ll find all the fashion news worth knowing in July 2025. As always, we’ll continue to update On Thread daily in reverse chronological order, meaning you’ll always find the newest news on top.
Loewe’s Landscape series translates natural beauty into leathercraft
Loewe shows off its leathercraft prowess with its new Landscape series. The series sees natural beauty supplanted onto the Spanish luxury fashion house’s core handbag styles, with the Flamenco and Puzzle Edge silhouettes adorned with recycled strips of leather to create visually striking tactile patterns.
Explore the Landscape series via Loewe.
Ama Lou gives the Salomon XT-Whisper Void a makeover
Salomon is no stranger to collaborations, often linking up with fellow brands and cultural icons to reimagine its signature styles. This time, the French athletic brand has joined forces with British singer Ama Lou to reimagine the XT-Whisper Void sneaker. The new style comes in a vanilla and coral colourway, with coated canvas topped with a mesh upper.
Explore Ama Lou’s XT-Whisper Void via Salomon.
Fendi brings back the Spy bag
Proving real icons never die, the Fendi Spy bag is back. Revived for the Italian luxury fashion house’s centennial, the 2000s icon is back and remodelled for the current generation — curves and all. The accompanying digital campaign sees Amelia Gray, Xiao Wen Ju, and Gabbriette take on the role of handbag hackers, each in search of the elusive Spy bag. Shot by Stevie Dance and styled by Anna Trevelyan, the campaign captures the Spy bag’s edge and reminds us that even Spies can be watched.
Explore the Spy bag via Fendi.
Saint Laurent’s Shades of Summer is peak Tumblr energy
Ah, old school values never die. In this case, it’s in the form of Saint Laurent’s Shades of Summer campaign. Art directed by Anthony Vaccarello and shot by Purienne, it sees Frankie Rayder, Erin Wasson, and Jenn Du Puy captured through a nostalgic, heat-soaked lens, laced with a healthy dose of Saint Laurent’s overt sex appeal. Undone and a little gritty, but always glamorous, it’s giving 2012 Tumblr in the best possible way.
Explore Shades of Summer via Saint Laurent.
Brooklyn and Nicola Peltz Beckham front Moncler’s Pre-Fall 2025 campaign
Everyone’s favourite love-to-hate-them nepo baby couple is back, with Brooklyn and Nicola Peltz Beckham starring in a campaign for Moncler. Titled ‘London, A Love Affair’, the campaign is shot in the city where the couple’s love story started, and is shot in a soft, cinematic style that takes the emphasis off the clothing and puts it on personal connection and shared memories. The collection takes shape in fine wool, tweed, and bouclé, layered with tactical nylon, quilted, and pea coats.
Rosalía is New Balance’s latest ambassador
Rosalía has joined New Balance as its latest ambassador, with the Spanish singer kicking off her new role for the American athletic giant with a cinematic campaign for the brand which sees her journey from Boston to New York — grounded by her New Balance 204L sneakers. The campaign sees the singer clutching a mystery package with a custom New Balance x Rosalía logo, teasing at a collaborative release to come.
Explore the campaign via New Balance.
Acne Studios opens new store in Tokyo’s Aoyama district
Acne Studios has relocated its Tokyo, Japan flagship to the capital’s Aoyama district, with the move also representing a store expansion. The new outpost unfolds over three floors, each clad in pink granite, reflecting the Swedish fashion house’s signature hue. The result of a collaboration between creative director Jonny Johansson and Swedish architecture studio Halleroed, the new flagship fuses Acne Studio’s recognisable design language with local architectural inspiration, resulting in a store that’s both grounded in place and represents the brand. As with other Acne Studios stores, there’s custom furniture by Max Lamb and lighting by Benoit Lalloz. Inside sit sculptures by Takuro Kuwata that see Acne Studios icons like the Camero bag and trompe-l’œil denim reimagined in the Japanese ceramicist’s signature style.
adidas Originals explores what it means to be a superstar in new campaign
adidas Originals has turned its lens to the widespread cultural impact of its Superstar sneaker, a silhouette originally created for basketball and adopted by streetwear pioneers the world over. The sportswear giant’s latest campaign explores the sneaker’s ability to transcend cultural circles, with a short film Superstar, The Original, directed by photographer and filmmaker Thibaut Grevet and narrated by actor Samuel L. Jackson. The campaign stars a diverse cast of cultural innovators, with songwriter and producer Missy Elliot, skateboarder Mark Gonzales, NBA player Anthony Edwards, rapper and singer-songwriter GloRilla, singer-songwriter Teezo Touchdown, music icon Jennie, and model and actress Gabriette lending their voices to the film.
Explore Superstar, The Original via adidas.
Lee Mathews launches wearable AW25 collection
Australian brand Lee Mathews has launched its Autumn Winter 2025 collection. Defined by an emphasis on function and beauty in equal measure, the collection takes shape in a tonal colour palette of charcoal, black, and white, punctuated by cerulean and rich reds.
Explore the AW25 collection via Lee Matthews.
Burberry brings tartan to The Standard Ibiza
Proving tartan isn’t merely for cold weather wear, Burberry has brought its signature checks to The Standard Ibiza. The Burberry Check is executed in The Standard’s signature shade of yellow, with the resultant effect exuding warm weather cool. The collaborative pattern bathes The Standard Ibiza’s seasonal rooftop bar and restaurant UP, and extends to Check Mate, a Burberry boat that sails across the Ibiza shoreline.
The collaboration also encompasses a curated edit of Burberry summer staples, including light layers, summery separates, and check-laden sandals.
Montblanc pays homage to Johann Wolfgang von Goethe with a quartet of pens
Luxury lifestyle brand Montblanc has paid tribute to literary titan Johann Wolfgang von Goethe through a quartet of pens, which capture his multifaceted roles as a writer, statesman, collector, and scientist. Each design looks to Goethe’s personal artifacts, manuscripts, and scientific achievements, seen in botanical leaf motifs to illustrations of Faust.
Explore the Johann Wolfgang von Goethe Writer’s Edition via Montblanc.
Dior releases the slouchy new D-Motion bag
Dior has revealed the latest addition to its handbag lineup, the D-Motion. The new style puts forward a slouchy silhouette executed in soft leather adorned with the macrocannage motif. Boxy yet soft, it’s secured with a drawstring closure and carried with an adjustable strap that allows for shoulder or crossbody wear. The style comes in black, ecru, and powder pink in the small size, and black and pale gold in the medium size.
Balenciaga celebrates a decade of Demna with Paris exhibition
It’s Demna’s decaderversay at Balenciaga and while the Georgian designer is now the creative director of Gucci, the Spanish luxury fashion house is celebrating his time there with a museum exhibition at Kering’s historic Laennec headquarters in Paris. Titled ‘Balenciaga by Demna’, the 101-piece exhibition chronicles the designer’s run from 2015 to 2025 through full looks and innovative accessories, showcasing how Demna influenced the contemporary wardrobe and fearlessly questioned staid fashion ‘rules’.
‘Balenciaga by Demna’ runs until the 9th of July and is open to the public, with reservations made via Balenciaga.
Christian Louboutin debuts new Sartorial collection at Paris Men’s Fashion Week
Christian Louboutin unveiled its new Sartorial line at Paris Men’s Fashion Week with a multi-room exhibition held within the Hôtel de Crillon. The immersive presentation showcased the maison’s artisanal techniques, with craftspeople displaying la patine, le glaçage, and embroidery to guests; while a choreographed performance saw dancers embody key styles from Christian Louboutin’s Sartorial collection.
Rimowa gives its Original suitcase a new bronze outfit
Luxury German suitcase brand Rimowa has given its iconic aluminium suitcase lineup a bronze makeover. Available in Cabin, Check-In L, and Trunk Plus sizes, each suitcase marries the durability of aluminium with an anodized bronze coating, designed to develop a charming patina over time.
The lineup is priced from $2185AUD for the Cabin size.
Explore Rimowa Original Bronze via Rimowa.
Louis Vuitton wants you to take a bite out of NYC
Louis Vuitton has unveiled an unexpected tribute to the brand’s rich legacy, opting for the sensorial over the sartorial. The maison has released an indulgent chocolate bar exclusively available at the Le Chocolat Maxime Frédéric counter within its New York City flagship store at 6 East 57th Street, New York City. Inspired by Pecan Pie, Louis Vuitton reinvents the American classic with 40% Madagascan milk chocolate surrounding maple syrup caramel and praline made from French pecans, complemented by shortbread biscuit for added crunch. The design of the chocolate bar references the maison’s trunk making legacy on one side, while the other features its playful mascot Vivienne clutching an ‘NYC’ balloon.
Miu Miu’s Summer Reads transformed local parks into literary sanctuaries
Now in its second year, Miu Miu’s Summer Reads pop up reasserted the brand’s commitment to fostering connection through the written word. Following a successful launch last year, Summer Reads popped up with five cities across Asia and Europe—Beijing, Hong Kong, Osaka, Milan, and Paris—with Miu Miu holding court in local parks, offering an erudite escape from urban settings.
This year, female writers Simone de Beauvoir and Fumiko Enchi were highlighted, with attendees of the pop-ups receiving either The Inseparables or The Waiting Years, with each novel featuring a unique customised cover by Miu Miu.
Jean Paul Gaultier designs a Bratz doll
We now know where Jean Paul Gaultier stands in the Bratz vs Barbie conundrum. For the French designer, it’s big head energy all the way, with Jean Paul Gaultier collaborating with MGA Entertainment, to design two distinct outfits for Sasha, one of the four core Bratz dolls. The two lewwwkks Gaultier designed for Sasha are a streetstyle-esque tartan midi skirt paired with a marinière striped crop top and a pink ruched velvet conical bra top with a matching pink ruched velvet maxi skirt paired with studded heels.
Explore Jean Paul Gaultier for Bratx via Bratz.
Waterford collaborates with Elton John for Pride Month
In celebration of Pride Month, luxury crystal brand has collaborated with musician Elton John on a Red Crystal Heart Ornament. The collaborative heart-shaped piece is executed in red crystal and features an etched starburst pattern with sandblasted Waterford and Elton John motifs atop it. From now until May 2026, 10% of proceeds from the sale of the Red Crystal Heart Ornament will go towards the Elton John AIDS Foundation.
Explore Waterford x Elton John via Waterford.
Camilla releases The Wandering Poet collection
Known for its bold, globally inspired prints and colourful designs, Australian fashion label Camilla has released its latest collection. Inspired by the rich history and culture of Türkiye, the collection is rendered in satin and silk and features details like metallic hardware, intricate beading, and embroidery, with prints weaving a narrative of an Anatolian utopia. The collection spans women’s, men’s, kids’ and resort wear, with an emphasis on soft tailoring, occasion, and event wear.
Explore The Wandering Poet via Camilla.
Lorenzo Musetti is Bottega Veneta’s newest brand ambassador
Two Italian icons unite. Italian tennis player Lorenzo Musetti has been named the newest brand ambassador for luxury Italian fashion house Bottega Veneta. Prior to the announcement of his ambassadorship, Musetti appeared in the house’s Craft is our Language campaign, which celebrated the 50th anniversary of Bottega Veneta’s Intrecciato weave.
Oasis and adidas Originals collab on a collection ahead of reunion tour
Britpop is back. To celebrate the Oasis reunion—marking the British rock band’s first tour since 2009—Oasis and adidas Originals have collaborated on a 26-piece capsule collection of ‘90s era Britpop staples. Think Firebird tracksuits (beloved by Noel), bucket hats, terrace jackets, and slouchy raglan jerseys (notably worn by Liam in a ‘90s charity football match). No matter which Gallagher you stan, there’s something here for every Oasis fan.
In addition to being sold online, the capsule collection will also be available in the way of traditional merch — in person inside each tour venue.
Explore Oasis x adidas Originals via adidas.
Acne Studios sets up permanent gallery space
Acne Studios has announced the launch of Acne Paper Palais Royal, the cult-favourite Swedish fashion house’s first permanent gallery space. Inaugurating the space is a solo exhibition by Paul Kooiker, with the space set to play host to a robust program of exhibitions, talks and panels, and cultural activations.
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Words by Arabella Johnson and Esmé Duggan
