For Zegna and The Elder Statesman, louder is better. Following the unveiling of their collaborative collection in February, the Italian luxury fashion house and the Los Angeles-based lifestyle brand have released their latest campaign, starring actor Daniel Brühl.
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The collaboration is part of an ongoing conversation around Zegna’s Oasi Cashmere, with the material set to serve as the—ahem—fabric for future collaborations with likeminded brands. Zegna has committed to certifying Oasi Cashmere fibres as 100% traceable by 2024.
Combining Zegna creative director Alessandro Sartori’s laidback approach to elegance with The Elder Statesman’s irreverent take on luxury, the collaborative capsule collection sees the former’s heritage styles and signature fabric take shape in off-kilter patterns, rich textures, and relaxed cuts.
Filmed at the luxury fashion house’s historic wool mill, nestled in Oasi Zegna—the free-access natural territory extending 100 square kilometres in the Italian Alps—the campaign sees Brühl celebrate his connection to nature and the environment. An avid lover of the natural world, Brühl goes behind the scenes to learn more about the collection’s ethos and the craftsmanship behind the colour.
“If you go to Oasi Zegna you will see the dedicated, passionate expertise of everyone working for ZEGNA. Every thread, every button, every single detail is homemade,” says Brühl. “The philosophy of the Zegna family and the creative mastermind of Alessandro Sartori are the reason why Zegna’s men ́s fashion is the most outstanding.”
The Zegna x The Elder Statesman collection is now available via the Zegna webstore.
Words by Theo Rosen
