Swiss watch manufacturer Breitling has found its newest MVP in the form of basketball superstar Giannis Antetokounmpo. Since being drafted by the Milwaukee Bucks nine years ago, the Greek NBA player has been making strides both on and off the court. Notably, he’s been voted Most Valuable Player twice and last year led the Milwaukee Bucks to victory, marking the team’s first title in 50 years.
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Coming from humble beginnings, Giannis Antetokounmpo was one of five children born to Nigerian immigrants in Athens, Greece. As immigrants, his parents were unable to find work, leading Giannis and his brother Thanasis (also a player for the Milwaukee Bucks) to help out by hawking small goods and accessories in the streets. Overcoming not only poverty, but also statelessness, Antetokounmpo was only granted Greek citizenship in 2013, just over a month before his NBA draft. Now, Antetokounmpo and his brothers run a basketball academy in Athens that helps kids from underprivileged backgrounds get involved in basketball and build confidence and life skills.
Marking his first step into the horological world, Antetokounmpo has been announced as Breitling’s newest Squad Member and will be representing the luxury Swiss watchmaker as one of the faces of the brand. “Giannis’ willpower, dedication, unwavering vision, and desire to give back make him an inspiration,” said Breitling CEO Georges Kern. “Plus, he’s just one of the coolest, most down-to-earth guys you’ll ever meet. When we recruit a Squad Member, it’s not just because they’re the best at what they do, it’s because they bring character and integrity to everything they do.”
Apparently looking to eschew the term ‘ambassador’, Antetokounmpo joins the likes of Brad Pitt, Charlize Theron, Misty Copeland, Kelly Slater, and Adam Driver as a Breitling Squad Member, with each one representing Breitling’s casual, sustainable, and inclusive approach to luxury, bringing their own unique style and dynamic character to their work with the brand.
Words by AR Staff
