In line with her timely return to the silver screen — as both actress and first-time producer — in the film Causeway, American actress Jennifer Lawrence has been announced as the newest Ambassador of Elegance for Swiss watchmaker Longines.
Joining the likes of Kate Winslet, Regé-Jean Page, and Aishwarya Rai Bachchan, Lawrence was selected by the brand for her unique take on elegance, her empathy and compassion, and her ability in inhabit both her on- and off-screen roles with honesty and authenticity.
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“Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen, this translates into an elegance that is both natural and relatable,” says Matthias Breschan, CEO of Longines. “She is an inspiration to girls and women of all ages and we are proud to welcome her to the Longines family.”
Lawrence cites Longines’ legacy of “innovation and quality” as driving forces behind her partnership with the brand. “Longines has long been synonymous with a timeless elegance, which to me, can be defined by a quiet powerfulness met with grace and confidence,” she added. “And as a native Kentuckian, I’ve always associated Longines with the Derby and the embodiment of tradition.”
Words by AR Staff