Swiss luxury watch manufacturer Jaeger-LeCoultre has announced Lenny Kravitz as its newest ambassador. A true Renaissance man, the singer, songwriter, producer, multi-instrumentalist, actor, designer, and photographer exudes inimitable style while embodying the duality present in many of Jaeger-LeCoultre’s most notable timepieces. Accompanying the announcement is a series of images that see Kravitz don the Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon, a manually-wound timepiece with a rose gold case and flying tourbillon visible on both sides.
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From the onset of his career in the late 1980s, Kravitz has forged his own path; blending inspirations from rock, blues, funk, and soul, and fusing them into a unique musical style. This original creative sensibility is something shared by the Swiss watch manufacturer, making a partnership with Jaeger-LeCoultre a natural fit. “For creators, the most important thing is finding their voice, knowing what they represent, and being true to their vision – while always staying open to new ways of thinking,” says Kravitz in a statement.
A watch enthusiast since childhood, Kravitz’s interest in the subject was first piqued by his father’s chronographs. “I feel very drawn to Jaeger-LeCoultre. The way they combine such a high level of craftsmanship, design and function in their watches – that really resonates with me,” he notes.
Kravitz favours the Reverso, wearing the Reverso Classic Duoface Small Seconds teamed with a black silk jumpsuit and gold jewellery while performing at the 2023 Oscars ceremony. “Beyond the function of a watch, style is very important – how it looks and the way it fits on your wrist. You have to really connect with it,” says Kraviz, who often infuses contemporary fashion statements with his signature bohemian, rocker spin. “My Jaeger-LeCoultre pieces feel like they have always been there – they blend with me and their style is absolutely timeless. You can really make these watches your own and when you want to change the mood, change the vibe, they always fit. It’s as if they become one with you.”
“With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style,” says Catherine Rénier, CEO of Jaeger-LeCoultre. “We are delighted to have him represent our Maison.”
Alongside fellow Jaeger-LeCoultre ambassador, actress Anya-Taylor Joy, Kravitz recently finished filming a new campaign for the maison.
Words by Theo Rosen
