Luxury Toothpastes Worth Smiling About

Put your money where your mouth is.

Brushing your teeth is a quotidian activity, that while necessary, is hardly something to look forward to. While they may get the job done, there’s a certain je ne sais quoi lacking in the perfectly perfunctory supermarket toothpaste varieties. Regardless of whether they offer whiter teeth, better gum health, or fresher breath, there’s an omnipresent mint flavour presiding over almost every conventional toothpaste offering, with packaging that feels decidedly clinical. 

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However, there are some toothpastes worth getting excited about. Whether you’re looking to whiten your smile, protect and strengthen your enamel, prevent tooth decay, or simply achieve fresher breath, there’s a luxury toothpaste that will do the job. Here are the 7 best luxury toothpastes you’ll be proud to display on your bathroom vanity. 

marvis fashion luxury toothpaste

1. Marvis

Heritage Italian oral care brand Marvis has been elevating bathroom cabinets since 1958. Straight from Italy, Marvis toothpastes are known for their unique flavours like anise mint, blackforest, ginger mint, sweet & sour rhubarb, orange blossom, jasmine, and licorice mint. With a cult following from the style community, Marvis is the toothpaste brand of choice when it comes to fashionable dental care. 

Brand: Marvis
Founded: 1958

selahatin toothpaste

2. Selahatin Escapist Whitening Toothpaste

Stockholm-based artisanal oral care brand derives their inspiration from the world of fragrances, with the intention of making dental care an emotional and visual experience. Selahatin Escapist Whitening Toothpaste seamlessly blends cinnamon, orange, and peppermint for a distinctly elevated brushing experience. 

Brand: Selahatin
Founded: 2017

buly 1803 natural luxury toothpastes

3. l’Officine Universelle Buly Opiat Dentaire 

Purveyors of luxury beauty and personal care products, Parisian brand l’Officine Universelle Buly offers a wide range of oral care products. Enhanced with thermal water fro French spa town Castéra-Verduzan, each tube of fluoride-free l’Officine Universelle Buly toothpaste is a truly luxe experience, regardless of whether you select Mint, Coriander and Cucumber, Apple of Montauban, or Orange, Ginger and Clove. 

Brand: l’Officine Universelle Buly
Founded: 1803

theodent 300 natural luxury toothpaste

4. Theodent 300

Sporting a $100 price tag, Theodent’s clinical strength toothpaste is definitely one of the world’s most expensive luxury toothpastes. Theodent 300 is a fluoride-free option which justifies its exorbitant cost by the inclusion of Thoedent’s patented ingredient Rennou (composed of theobromine, calcium, & phosphate) which is clinically proven to remineralize enamel and harden teeth. With a gold cap and heritage style packaging, it’s a tube you’ll want to show off. 

Brand: Theodent
Founded: 2007

lebon whitening luxury toothpastes

5. LEBON Le White

Relative newcomer to the oral care market, French brand LEBON’s luxury toothpaste is one of the best whitening toothpastes currently sold. Their offering is vegan and organic, as well as free from parabens, artificial colours, and sweeteners. Inspired by the harmonious blend of white houses, cobblestone streets and pristine landscapes of Mykonos and the Aegean Sea, LEBON Le White is a sensory experience, smelling of sweet Moroccan mint and green tea, all while using papaya extract as a natural teeth whitener. 

Brand: LEBON
Founded: 2016

aesop natural toothpaste

6. Aesop Toothpaste Dentifrice

Courtesy of Australian beauty and personal care brand Aesop, this fluoride-free toothpaste is based on botanical extracts, combining anise and sea buckthorn for good gum health with cardamom, wasabia japonica, spearmint, and tea tree for fresh breath. One of the best natural luxury toothpastes on the market.

Brand: Aesop
Founded: 1987

botot first toothpaste in world

7. Botot Toothpaste

France’s first toothpaste (and possibly the world’s first modern toothpaste), Botot was created in 1755 by Dr. Julien Botot in for King Louis XV of France. Vibrant pink, Botot toothpaste is made with cloves, cinnamon, and mint, and is a certified natural product (likely because additives were not commonly available in the mid-1700s). 

Brand: Botot
Founded: 1755


What’s the best toothpaste for bad breath?

The best toothpastes for bad breath are Marvis Aquatic Mint Toothpaste, Crest Complete Whitening Plus Scope Toothpaste, and Colgate Total Clean Breathe Toothpaste.

Best toothpaste when pregnant?

The best toothpastes to use when pregnant are Botot Toothpaste and Aesop Toothpaste Dentifrice. To soothe swollen gums during pregnancy, try Tom’s of Maine’s Fluoride-Free Rapid Relief Sensitive Toothpaste.

What’s the best toothpaste for gum disease? 

The best toothpaste for gum disease is Crest Gum Detoxify.

Who is the best toothpaste in the world?

There are several renowned toothpaste brands around the world. Some of the best toothpastes in the world are Marvis, Botot, and l’Officine Universelle Buly.

Which toothpaste is best for whitening?

The best toothpastes to whiten teeth are Selahatin Escapist Whitening Toothpaste and LEBON Le White.

What are the best toothpaste tablets?

The best toothpastes to whiten teeth are Selahatin Escapist Whitening Toothpaste and LEBON Le White.

What are the best toothpaste tablets?

Some of the best toothpaste tablets are Lush Toothy Tabs, Hello Activated Charcoal Whitening Toothpaste Tablets, Chewtab Gentle Whitening Toothpaste Tablets, and Denttabs Toothpaste Tablets.

Words by Arabella Johnson