Brushing your teeth is a quotidian activity, that while necessary, is hardly something to look forward to. While they may get the job done, there’s a certain je ne sais quoi lacking in the perfectly perfunctory supermarket toothpaste varieties. Regardless of whether they offer whiter teeth, better gum health, or fresher breath, there’s an omnipresent mint flavour presiding over almost every conventional toothpaste offering, with packaging that feels decidedly clinical.
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However, there are some toothpastes worth getting excited about. The past few years have seen a rise in luxury oral care, with toothpastes and mouthwashes taking on a decidedly sophisticated and elegant tone. While there are newer brands like vVardis, Lebon, Selhatin, and Australian favourite Aesop making a foray into the space, some of the best luxury toothpastes come from heritage gems like Marvis and Botot, which lend a chic, apothecary feel to your oral care routine (not to mention your bathroom sink).
Whether you’re looking to whiten your smile, protect and strengthen your enamel, prevent tooth decay, or simply achieve fresher breath, there’s a luxury toothpaste that will do the job. Here are the 10 best luxury toothpastes you’ll be proud to display on your bathroom vanity.
1. Marvis
Heritage Italian oral care brand Marvis has been elevating bathroom cabinets since 1958. A pioneer in the the elevated oral care trend, Marvis is a brand ahead of its time, with its toothpastes known for their unique flavours like anise mint, blackforest, ginger mint, sweet & sour rhubarb, orange blossom, jasmine, earl grey, and licorice mint. With a cult following from the style community, Marvis is the toothpaste brand of choice when it comes to fashionable dental care.
Brand: Marvis
Established in: brand registered by Franco Cella di Rivaradates in 1958, joined Ludovico Martelli company in 1997
2. Selahatin Escapist Whitening Toothpaste
Stockholm-based artisanal oral care brand derives their inspiration from the world of fragrances, with the intention of making dental care an emotional and visual experience. Selahatin Escapist Whitening Toothpaste seamlessly blends cinnamon, orange, and peppermint for a distinctly elevated brushing experience.
Brand: Selahatin
Founder: Kristoffer Vural
Established in: 2017
3. l’Officine Universelle Buly Opiat Dentaire
Purveyors of luxury beauty and personal care products, Parisian brand l’Officine Universelle Buly offers a wide range of oral care products. Enhanced with thermal water fro French spa town Castéra-Verduzan, each tube of fluoride-free l’Officine Universelle Buly toothpaste is a truly luxe experience, regardless of whether you select Mint, Coriander and Cucumber, Apple of Montauban, or Orange, Ginger and Clove.
Brand: l’Officine Universelle Buly
Founders: Jean-Vincent Bully (1803), Ramdane Touhami and Victoire de Taillac-Touhami (2014)
Established in: 1803, revived in 2014
4. Theodent 300
Sporting a $157 price tag, Theodent’s clinical strength toothpaste is definitely one of the world’s most expensive luxury toothpastes. Theodent 300 is a fluoride-free option which justifies its exorbitant cost by the inclusion of Thoedent’s patented ingredient Rennou (composed of theobromine, calcium, & phosphate) which is clinically proven to remineralise enamel and harden teeth. With a gold cap and heritage style packaging, it’s a tube you’ll want to show off.
Brand: Theodent
Founder: Dr. Tetsuo Nakamoto
Established in: 2007
5. Lebon
Relative newcomer to the oral care market, French brand Lebon’s luxury toothpaste is one of the best whitening toothpastes currently sold. Their offering is vegan and organic, as well as free from parabens, artificial colours, and sweeteners. Inspired by the harmonious blend of white houses, cobblestone streets, and pristine landscapes of Mykonos and the Aegean Sea, Lebon Le White is a sensory experience, smelling of sweet Moroccan mint and green tea, all while using papaya extract as a natural teeth whitener. For unique flavour notes, try the Lebon Sweet Extravagance, which is flavoured with orange blossom, min, and rose.
Brand: Lebon
Founders: Stéphanie and Richard Palacci
Established in: 2015
6. Aesop Toothpaste Dentifrice
Courtesy of Australian beauty and personal care brand Aesop, this fluoride-free toothpaste is based on botanical extracts, combining anise and sea buckthorn for good gum health with cardamom, wasabia japonica, spearmint, and tea tree for fresh breath. As with anything from the botanically led brand, the Aesop Toothpaste smells amazing — and pairs beautifully with the brand’s mouthwash. One of the best natural luxury toothpastes on the market.
Brand: Aesop
Founder: Dennis Paphitis
Established in: 1987 (brand); 2017 (toothpaste)
Related: Botanical Brushing; The New Wave Of Australian Natural Toothpaste Brands
7. Botot Toothpaste
France’s first toothpaste (and possibly the world’s first modern toothpaste), Botot was created in 1755 by Dr. Julien Botot in for King Louis XV of France. Vibrant pink, Botot toothpaste is made with cloves, cinnamon, and mint, and is a certified natural product (likely because additives were not commonly available in the mid-1700s).
Brand: Botot
Founder: Dr. Julien Botot
Established in: 1755
8. Linhart
Although Linhart was technically founded in 2017, its history dates back to 1929 when a 24-year-old Ernest Linhart graduated from Charles University Medical School in Prague and began a career in dermatology. Once his wife Magda was liberated from Auschwitz, the couple emigrated to America with both their son Jan and grandson Zachary pursuing careers in dentistry. The latter two generations went on to found Linhart, a toothpaste brand utilising four key ingredients; theobromine (extracted from cocoa beans and also found in Theodent 300), xylitol, fluoride, and aloe vera. Designed to strengthen the tooth enamel, the Linhart Linämel Toothpaste has notes of mint with a hint of anise, and comes in a striking orange tube.
Brand: Linhart
Founders: Drs. Jan and Zachary Linhart
Established in: 2017
9. Twice
Co-founded by musician and actor Lenny Kravitz—who has a beautiful smile, by the way—Twice is one of the newer brands taking a fresh approach to oral care. With funky campaign imagery and eye-catching yellow packaging, Twice proposes that chic, high-performance oral care is for everyone. The brand’s toothpaste boasts clean, science-backed ingredients that work to whiten teeth and strengthen enamel, including fluoride, hydroxapeptide, vitamins A and E, peppermint, spearmint, and eucalyptus. With flavours like vanilla lavender mint and spearmint eucalyptus, the brand is shaping up to be a key player in the burgeoning luxury oral care scene.
Brand: Twice
Founders: Lenny Kravitz, Dr. Jonathan Levine, Julian Levine, and Cody Levine
Established in: 2017
10. Email Diamant
Despite boasting a name that sounds like an off-brand antivirus software, toothpaste brand Email Diamant has been around since 1893. The French brand’s most famous toothpaste is its ‘red formula’, with the rich red hue coming courtesy of cochineal carmine, made from crushed insects. While that sounds like a dubious thing to be putting into your mouth, it claims to tint the gums a healthy shade of pink and whiten teeth without degrading the tooth enamel.
Brand: Email Diamant
Founders: Annette and Jean-Baptiste Barreau
Established in: 1893
FAQ
The best toothpastes for bad breath are Marvis Aquatic Mint Toothpaste, Crest Complete Whitening Plus Scope Toothpaste, and Colgate Total Clean Breathe Toothpaste.
The best toothpastes to use when pregnant are Botot Toothpaste and Aesop Toothpaste Dentifrice. To soothe swollen gums during pregnancy, try Tom’s of Maine’s Fluoride-Free Rapid Relief Sensitive Toothpaste.
The best toothpaste for gum disease is Crest Gum Detoxify.
There are several renowned toothpaste brands around the world. Some of the best toothpastes in the world are Marvis, Botot, and l’Officine Universelle Buly.
The best toothpastes to whiten teeth are Selahatin Escapist Whitening Toothpaste and LEBON Le White.
Some of the best toothpaste tablets are Lush Toothy Tabs, Hello Activated Charcoal Whitening Toothpaste Tablets, Chewtab Gentle Whitening Toothpaste Tablets, and Denttabs Toothpaste Tablets.
Words by Arabella Johnson
