More often than not, the fashion industry is an industry powered by coffee. So, a marriage between the two seems only natural. Vittoria Coffee has released the latest iteration of their annual fashion series cups, featuring prints by iconic Australian fashion designers.
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For 2021, Vittoria Coffee has collaborated with Alice McCall, Macgraw, Rebecca Vallance, VENROY, and We Are Kindred on a six-piece collection with the option for latte, cappuccino, and espresso cups.
“These cups allow us to engage with customers in a unique way, while continuing our support of the local fashion industry,” managing director at Vittoria Food & Beverage Rolando Schirato said of the collaboration. “We’re looking forward to expanding our involvement with the industry now more than ever.”
Each print provides a unique glimpse into the minds of its designer. Alice McCall derives inspiration from Woodstock and ‘70s memorabilia, reinterpreted through lavender shades and floral patterns; sister duo Macgraw draw upon their parents’ love story in two rose-printed designs, one in pink and burgundy and the other in white-on-black; VENROY pays homage to art deco style with motifs of cherubs, ancient artifacts, medieval coins, and olive branches; We Are Kindred recalls time spent in their family’s gardens during their childhood to create a dainty floral print; and Rebecca Vallance takes inspiration from Parisian gardens to create a joyful print.
The Vittoria Coffee Fashion Series cup collection is available for pre-order on the Vittoria webstore.
Words by John Deckard
