As we know, scent is inextricably linked with emotion, making it a key consideration when designing your home. While older generations may be content with a generic vanilla scented candle, younger folk of today tend to gravitate towards complex scent varietals; a key factor in today’s continually growing luxury scented home decor market. Given that they clock in at around $110AUD a pop, setting the mood with a Byredo candle in every room is a pretty bougie affair. Until now. Swedish homeware giant IKEA have unveiled a scented candle collaboration with fellow Swedish brand Byredo, known for their chic, genderless scents and luxe, minimalist packaging.
“Smell is a very relevant part of the home, and it creates a sense of comfort and security,” Byredo founder Ben Gorham said of the collaboration. “We’re trying to develop a range of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong.”
Called Osynlig, the wallet-friendly collaboration ranges from just $9.99 to $49.99. Meaning ‘invisible’ in Swedish, Osynlig is IKEA and Gorham’s way of touching upon the invisible, yet important effect scent can have on design. “Invisible design is that layer on top of functionality that completes the home, the intangible things like lighting, mood and atmosphere that enable you to have a really emotive, interesting environment,” explains James Futcher, Creative Leader at IKEA for Osynlig.
“The way your home smells is very emotional and plays a huge part in how you feel being there. It isn’t just about things being functional and practical, it’s the place where you come together with family and friends and make memories,” adds Gorham. “We’ve developed an array of smells highlighting the idea that everyone has a different relationship to scents, and nothing is right or wrong.”
As for the scents on offer? The collection encompasses 13 scents, divided in floral, woody, and fresh: Tea Leaves & Verbena, Pomegranate & Amber, Basil & Mint, Fig & Cypress, Peach Blossom & Bamboo, Lilac & Amber, Rose & Raspberries, Cotton Flower & Apple Blossom, Sandalwood & Vanilla, Tobacco & Honey, Cassis & Freesia, Swedish Birch & Juniper, and Firewood & Spice.
The IKEA x Byredo Osynlig collection will be available in IKEA stores and online on 1st November, 2020 in America and in IKEA stores and online on 1st February 2021 in Australia.
Words by AR Staff
