Chairlift to après ski style is catered for with the new BOSS x Perfect Moment collection. The German fashion giant has teamed up with the skiwear expert to create a capsule collection of womenswear, menswear, and unisex styles.
Drawing inspiration from both brands’ archives, the designs fuse the athleisure-driven aesthetic of the newly inaugurated BOSS with Perfect Moment’s prowess when it comes to technical, performance winter sportswear. Intended for wear on and off the slopes, the collection comprises hero silhouettes from Perfect Moment, reworked in a bold colour palette laden with graphic designs. The co-created capsule consists of duvet jackets, ski jackets, ski pants, all-in-one ski suits, salopettes, knitwear, base layers, and accessories, each representing the values of quality, fit, and innovation held by both brands.
The colour palette of the capsule collection is defined by five key shades, with the BOSS colours of black, white, and camel uniting with Perfect Moment’s tomato red and cream. The 23-piece collection has been rigorously tested to ensure optimal athletic performance on the slopes.
Several pieces feature co-branded graphics that see the BOSS ‘B’ monogram overlaid with the Perfect Moment North Star. similarly, Perfect Moment’s ski-resort slogan sweaters have been reimagined to feature the BOSS logo as well as the name “Kitzbühel”, the Austrian location of the legendary Hahnenkamm Races, of which BOSS is the presenting partner.
“When considering a return to the ski slopes, we knew we had to find the right partner,” said Marco Falcioni, senior vice president of creative direction at Hugo Boss. “Perfect Moment balances a fashion-forward approach with deep technical expertise, and the outstanding results of our collaboration speak for themselves. I am very excited to see these looks on the ski slopes this season.”
“We are thrilled to partner with BOSS at such an exciting moment for the brand, when its long history of sporting excellence and fashion innovation is being infused with fresh spirit,” added Jane Gottschalk, creative director at Perfect Moment. “This collection is for the Moment Makers — those who are seeking out unique, authentic experiences on and off the slopes, and want to look and feel great in the process.”
The BOSS x Perfect Moment capsule collection is now available via both the BOSS and Perfect Moment webstores.
Words by Theo Rosen
