Boss FW21 Provides A Blueprint For Contemporary Sharp Casual Dressing

Luxury fashion house Boss continues to postulate a congruous relationship between classic tailoring and casual dressing. Shot by Joshua Woods, the Boss FW21 campaign stars the likes of Jeenu Mahadevan, Kit Butler, and Estelle Chen, set against the backdrop of the striking rock formations at Pfeiffer Beach, Big Sur.

boss fw21 campaign

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Bringing the Hugo Boss flair for suiting to a younger audience, Boss FW21 pairs tailored pieces with streetstyle friendly items. Exquisite fabrics and a classic colour palette of neutrals accentuated by vivid blue, green, yellow, and red hues meet bold prints and athleisure styling. Casual items like vibrant tracksuits, puffer jackets, and soft hoodies are complemented by archetypal Boss pieces like soft knitted sweaters and sharply cut outerwear.

Check out the campaign below and shop the Boss FW21 collection on the Hugo Boss webstore.


Words by AR Staff