Marking a 180 from his previous campaign starring an expressionless Kendall Jenner, Simon Porte Jacquemus takes a different approach to capturing his covetable hiker-chic La Montagne. Set within the picturesque Hawaiian landscape, the latest La Montagne campaign shot by photographer Tom Kneller takes a decidedly laidback, relatable approach to the designs.
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Titled ‘Family Love’, the campaign features adults, teenagers, children, toddlers, and even a baby modelling Jacquemus’ wares. Predominantly eschewing the label’s standard bold hues in favour of more neutral tones, the campaign sees models don pieces like oversized blazers, that tiny cropped cardigan, and a strapless gown that uses a carabiner-style clasp to form a thigh split in shades of black; as well as a satin powder blue skirt secured with a gold Jacquemus clasp. Meanwhile, men are pictured in slick separates in earthy hues, as well as logo t-shirts, jeans, denim shorts, and a particularly striking lightweight sky blue suit.
Check out the campaign below.
Words by AR Staff
