Jacquemus Once Again Blends Fashion and Nature With A Countryside Fashion Show

Wheat of it?

From tiny bags and giant hats to lavender fields and wheat crops, Jacquemus sits in the sweet spot between appeasing the high fashion world and capturing the zeitgeist of the Instagram age. Despite many of his contemporaries pivoting to digital showings, Simon Porte Jacquemus opted to debut his Spring/Summer 2021 collection by having models traipse through a field of wheat.

jacquemus spring summer 2021

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Christened ‘L’Amour’, the collection featured womenswear and menswear and saw models walking through wheat fields in Vexin Regional National Park, located around an hour outside of Paris. “A year ago we decided to slow down our cycle by showing womenswear and menswear together in January and June,” Jacquemus said of the decision to combine collection showings, adding that “this allows us to reduce the number of shows, mutualize fabrics for menswear and womenswear and slow the pace for my team and partners.”

Models glided down the runway in bucolic broderie numbers, slinky slip dresses, structured workwear styles (with a healthy dose of underboob), and tailored separates with dramatic silhouettes in muted creams, blacks, yellows and shades of beige, with the accessories of choice (naturally) being Jacquemus’ infamous mini bag, gold chain necklaces, plates (yes, that’s right) and coiled earrings.

Meanwhile, menswear continued to stick to roomy, workwear-inspired shapes and proffered a variety of takes on the camp collar shirt, with leaf prints, embroidery, and Picasso-esque imagery. The menswear collection adhered to the sun-drenched colour palette of its womenswear counterpart, with pops of farmer blue standing out against neutral greys, creams, beiges, yellows, and blacks. 

Effortless and elegant, surreal and sexy, Jacquemus proposes a welcome escape from the tirade of everyday life, postulating an idyllic existence as an antidote to the fast-paced modern world.


Words by T. Angel
Images courtesy of Jacquemus