It’s Calvins or nothing for Michael B. Jordan, with the actor, producer, and director starring in the latest Calvin Klein campaign. Following in the footsteps of celebrities like A$AP Rocky, Justin Biber, and Mark Wahlberg, it marks Jordan’s first campaign with the American fashion house.
Shot by photographer duo Mert & Marcus, Jordan is the picture of assured confidence in a series of pared-back images that feature him wearing the Calvin Klein 1996, Athletic, and Modern Cotton Performance underwear styles. Deviating from the signature laidback, almost vacant aesthetic often employed in Calvin Klein campaigns, Jordan’s shots are defined by energy and physical intensity, with the Creed actor striking dynamic poses for the camera.
The full Calvin Klein Spring 2023 campaign starring Michael B. Jordan will be unveiled on the 15th of March, with images from the shoot currently displayed on the brand’s Houston St. and La Cienega billboards.
The styles are available to shop via the Calvin Klein webstore.
Words by AR Staff
