Mr Porter and Arket want you to get out into nature. In a true example of a high-low collaboration, British luxury retailer Mr Porter has teamed up with Swedish high-street label Arket to create a limited-edition capsule collection of menswear and childrenswear. Inspired by nature, the shared vision of the collaborative collection was to create bold, modernist, and colourful pieces that embrace the outdoors.
You’ll also enjoy:
Mr Porter & Throwing Fits Have Created The Only Collection That Matters
Mugler For The Masses; H&M Unveils The Body-Conscious Collab
Colour & Cashmere Collide In The Zegna x The Elder Statesman Collab
Both brands worked together on the entirety of the collaboration, from conception to the creative campaign. The resultant collection features a comprehensive assortment of vibrant everyday ready-to-wear garments that range from outerwear like coats and anoraks to jumpers, t-shirts, trousers, and caps. The collection comprises 70 menswear and 50 childrenswear items, with certain pieces duplicated to allow for coordinated familial dressing. Although the adults’ component of the collection is billed as menswear, many of the pieces are unisex in their design and can be worn by all.
“We are incredibly excited to partner with Mr Porter for our first ever ready-to-wear design collaboration on this scale and proud to be part of a new chapter in their beautiful curation of lifestyle products,” said Karl-Johan Bogefors, brand and communications director at Arket. “It is an innovative collection, both unisex and ageless in its approach, inspired by the joy of colour and nature. Launching this collaboration with MR PORTER gives us a unique opportunity to reach a global, style-conscious audience looking for modern and sustainable everyday design.”
Select pieces within the collection are created in collaboration with Planet Good Earth, a London-based community project that unites families through gardening. This initiative sees Planet Good Earth patched graphics on select garments, with visuals including green fingered “good earth, good energy” character, a Good Earth smiley world cartoon, and a series of animated garden friends.
“The clothes are made to explore and have fun in, and we wanted to convey a sense of freedom to our customers through this collection,” noted Daniel Todd, buying director at Mr Porter. “We are also delighted to include Planet Good Earth as part of this project, their championing of family and community felt like a natural fit and we look forward to bringing their story to life through the collection and campaign creative.”
Menswear collection highlights include striped rugby shirts available in red/orange and green/yellow colourways, a quilted jacket and matching gilet vest, and a windbreaker crafted from technical Limonta fabric. Childrenswear takes on an equally fun tone, with a blue fleece vest with orange piping and a towel robe adorned with rugby stripes offering no shortage of colour.
The accompanying campaign showcases the beauty of spending time in the great outdoors, touching on the unifying nature of gardening that is central to Planet Good Earth’s work.
The Mr Porter x Arket collection is available via the Mr Porter webstore.
Words by Theo Rosen
