The Prince of Prints, Don Emilio Pucci, has paved the way for luxury fashion houses like Versace, Raf Simmons, and Dries Van Noten, as well as a slew of contemporary instagram brands catering to the resurgence of the retro aesthetic.
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Born in Florence, Italy, to one of the richest families at the time, Don Emilio Pucci created his eponymous brand in 1947, after one of his ski outfit designs was photographed in Switzerland by Harper’s Bazaar. Initially designing swimwear, Pucci quickly moved onto creating boldly patterned scarves, dresses, palazzo pants, and shirts in exquisite silk. Inspired by his privileged, aristocratic upbringing, Emilo Pucci’s kaleidoscopic, geometrically-patterned pieces exude a joyful sense of luxury and glamour while remaining elegant and refined.
The Supreme x Emilio Pucci collaboration harnesses the glamorous nature of Pucci’s pieces and pairs them with the skateboarding culture-inspired silhouettes Supreme is known for. In lieu of the classic all-over logo approach these collabs often take, the Supreme x Emilio Pucci revives archival Pucci prints Fantasia (1970) and Tulipani (1965), bringing them to life on a smoking jacket, sports jacket, long sleeve, and short sleeve shirt, hooded sweatshirt, soccer jersey, sports pants, sweatpants, soccer shorts, t-shirt, sunglasses, belt, and lighter.
The collaboration is available to shop on the Supreme webstore.
Words by AR Staff
