Luxury technical skiwear brand Perfect Moment has teamed up with The Woolmark Company, purveyors of fine merino wool, to release a range of performance-oriented gear that places sustainability front of mind.
No stranger to merino wool, Perfect Moment has long employed the natural fibre in its pieces for its breathability and temperature regulation. “This partnership with The Woolmark Company showcases our values; premium materials that are fashionable and functional,” said Jane Gottschalk, creative director at Perfect Moment. “In our AW21 collection, we launched Technical Merino wool woven fabric for our outerwear jackets and ski suits, which not only creates a statement (and warmth) on the slopes but is also durable for snow, wind and rain. This partnership is exciting for the future of wool technology and outerwear designs for both streetwear and the slopes.”
Made with longevity and natural performance in mind, the new Perfect Moment collection makes use of technical yarn from Woolmark licensee Sudwolle, with the fabric lending its silky softness to the skiwear brand’s jumpers, jumpsuits, leggings, and base layers. Meanwhile, The Woolmark Company worked with Perfect Moment to expand the latter’s outerwear range, sourcing woven merino wool fabric to create jackets and ski suits that are both wind and rain resistant, ensuring the wearer is protected from the elements. Blended with recycled polyester, the pieces are made with longevity and durability in mind.
“There’s no better place for Merino wool than on ski fields,” explained John Roberts, CEO of Australian Wool Innovation (parent company of The Woolmark Company). “And whilst Merino wool has been a favourite for base-layers and mid-layers, this partnership with Perfect Moment was the perfect opportunity to showcase the fibre’s excellent technical and performance benefits in outerwear, offering a natural alternative for apparel traditionally made from synthetics.”
The Perfect Moment x The Woolmark Company collection is available to purchase via the Perfect Moment webstore.
Words by Esmé Duggan
