British lingerie label Agent Provocateur has put a sensual twist on utopia for their latest campaign. Dubbed a ‘Dishevelled Fairy Tale’, Agent Provocateur SS21 stars French actor Joséphine de La Baume and model Nyasha Matonhodze.
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“We are so happy that Joséphine de La Baume is back, a decade after starring in her first AP campaign, to lift our ‘Utopia’ off the page,” said Agent Provocateur creative director Sarah Shotton of the campaign. “Josephine effortlessly settles into her role of the AP woman, a fearlessly feminine, confident, and totally unique heroine, ready for anything.”
The duo is transported to a seemingly utopian society where everything isn’t quite as dreamy as it seems. Inspired by the Aurora Borealis, the collection features styles in shades of bubblegum pink, hunter green, cream, black, and navy blue. The lingerie offering includes high waisted briefs, high-neck underwired bras, suspender sets, and thongs crafted from French leavers lace and lurex.
The Agent Provocateur SS21 collection is available to shop on the Agent Provocateur webstore.
Words by Arabella Johnson